#USA #New York City #Johnnie Walker #Devereux Golf #Golf Rivalry

Johnnie Walker's 'The Spirit of the Cup'

In an exciting announcement, Johnnie Walker, the leading blended Scotch whisky brand, has unveiled 'The Spirit of the Cup', an initiative designed to celebrate one of golf's most intense rivalries during its debut in New York City. This effort is not just about spirits; it's a lively blend of national pride and golf culture, aiming to make the game more engaging and inclusive for everyone. With this initiative, the brand pours its long-standing passion for golf into a series of experiences that promise to resonate with fans both on and off the course.

The Collection Launch

Kicking off the celebration, Johnnie Walker has partnered with Devereux Golf to launch a limited-edition merchandise collection inspired by the tournament's fierce competition and the vibrant spirit of New York City. Items in this collection range from stylish jerseys and cardigans to classic polos and accessories, all designed to reflect the energy of urban golf culture. This marks the third collaboration between Johnnie Walker and Devereux Golf, building on previous successful launches under the Johnnie Walker Clubhouse.

The collection will be available for purchase directly from Devereux Golf, ensuring fans can get their hands on these stylish pieces just in time for the tournament.

Toasting in Style

To further engage fans, Johnnie Walker is introducing exclusive Cocktail Courier kits themed around the USA and Europe. Each kit will feature the popular 'Keep Walking 18' cocktail, aimed at enhancing the celebration atmosphere during the matches. These kits will come complete with special Johnnie Walker hero cups, making them a must-have for dedicated fans looking to elevate their viewing experience. Interested fans can secure their kits through Cocktail Courier’s website.

Engaging Activations in NYC

As part of this initiative, Johnnie Walker is set to roll out a variety of exciting events throughout New York City from September 24 to September 28. The highlight of these activities will be 'The Spirit of the Cup' Tour—an interactive experience wherein a branded truck travels to various locations in NYC, hosting watch parties, street golf games, and offering Devereux Golf merchandise giveaways. Patrons can also indulge in golf-inspired cocktails, aligning perfectly with Johnnie Walker's mission of making golf accessible and enjoyable for all.

Additionally, the Hypegolf Clubhouse, located at 147 Grand Street, New York, will be the go-to spot for fans to enjoy specialty cocktails from Johnnie Walker and shop the 'Spirit of the Cup' collection until September 27. Signature cocktails like 'Keep Walking 18', 'Johnnie Lemonade', and 'Blue in One' can also be crafted at home, with recipes available on their online platform.

A Commitment to Inclusion

Johnnie Walker's initiative also extends to promoting diversity and leadership within the sport. This year, the brand proudly collaborates with FairWays to Leadership, a nonprofit focused on providing leadership opportunities through golf. The partnership aims to cultivate the next generation of diverse leaders, emphasizing scholarship support and community development, further indicating Johnnie Walker's commitment to fostering inclusivity in the game.

Dylan Gladney, Executive Director of FairWays to Leadership, expressed enthusiasm for the collaboration, highlighting its goal of merging leadership development with golf education. The partnership stands as a testament to the power of golf not just as a sport but as a platform for networking, influence, and representation.

As the tournament approaches, Johnnie Walker invites fans and golf enthusiasts alike to engage with their initiatives online or through social media, ensuring no one misses out on the exciting developments leading up to this historic event.

For more information, visit Johnnie Walker's Clubhouse and keep an eye on their social media for real-time updates and announcements about their events in New York City and beyond.