The Impact of In-House Radio: 95% Employee Satisfaction Revealed in Survey
A revolutionary method of internal communication is on the rise—
in-house radio. Otobank, based in Bunkyo, Tokyo, has conducted a recent survey among employees of companies that have implemented their unique audio content platform, unveiling remarkable insights into employee satisfaction and engagement levels. The survey, titled the
In-House Radio Utilization Research Report, was conducted from June 16 to June 19, 2025, and features insights that have significant implications for corporate communication strategies today.
What is In-House Radio?
In-house radio is an original audio content platform designed specifically for internal communication. It allows voices from both management and employees to be communicated through
audio, making information more relatable and engaging. Employees can listen during their commutes or while multitasking at home, making it an incredibly convenient way to stay informed.
Unlike written communications, in-house radio can convey emotions and personality, thus fostering a sense of connection among employees. Since its launch in 2023, the use of in-house radio has broadened across various industries, including pharmaceuticals, human resources, and medical equipment, serving as an effective tool for enhancing internal communications and disseminating management messages.
Survey Highlights
The survey results revealed several key findings:
- - 95% of employees are satisfied with their in-house radio experience.
- - 78% of employees listen to the radio more than five times a month.
- - 93% reported an increased familiarity with their company, demonstrating a significant impact on employee engagement.
- - An overwhelming 99% of respondents wish for the continuation of in-house radio channels.
Satisfaction Levels
When asked about satisfaction levels, an impressive
95% of employees reported being satisfied with the in-house radio service. This includes
49% who expressed they are ‘very satisfied’ and
46% who indicated a general satisfaction. The frequency of listening highlighted a strong engagement, with
78% reporting that they tune in
at least five times per month—suggesting that in-house radio is becoming a regular part of their routine.
Effects on Engagement
The survey also probed how in-house radio impacted employees’ relationships with their companies. A staggering
97% of respondents felt that their
understanding of the company deepened, while
94% noted increased connections with colleagues from other departments. With
93% acknowledging that their
affinity for the company grew, it’s clear that the initiative is effectively building a stronger corporate culture and enhancing overall employee engagement.
Future Plans for Content
Looking forward,
99% of employees expressed a desire for continued operation of in-house radio, indicating a strong demand for this communication tool. Employees suggested various topics they want to hear about, including:
- - Industry news and updates (81%)
- - Insights into management’s thoughts and future policy (69%)
- - Introductions to other departments and their work (60%)
The enthusiasm shows a budding expectation for in-house radio to serve not just as an entertainment source but as a vital channel for information gathering and organizational understanding.
About the Survey
- - Survey Period: June 16 - June 19, 2025
- - Target Audience: Employees of companies that have implemented in-house radio
- - Number of Valid Responses: 144
- - Methodology: Internet-based survey conducted by Otobank
Conclusion
In-house radio has emerged as a promising tool for organizations looking to enhance their internal communications. With its ability to engage employees effectively—and with penetrating insights from Otobank’s recent survey—it seems that the momentum for audio-based communication in the workplace is set to grow. Companies seeking to improve engagement should consider implementing in-house radio as part of their corporate culture.
Contact Information
For inquiries about in-house radio services, visit
Otobank’s in-house radio contact page or check their website at
Otobank.