A New Kawaii Theme Park, KAWAII MONSTER LAND, Set to Open in Harajuku

KAWAII MONSTER LAND: A New Era of Kawaii Entertainment

In an exciting announcement, GENDA GiGO Entertainment and Asobisystem have unveiled plans for a groundbreaking entertainment venue, KAWAII MONSTER LAND (KML), set to open in winter 2025 on Takeshita Street in Harajuku, Tokyo. This innovative amusement park aims to revive the spirit of KAWAII culture that once thrived with the legendary KAWAII MONSTER CAFE (KMC), which captivated audiences from around the world until its closure in 2021.

The original KAWAII MONSTER CAFE, established in 2015 by the renowned artist Sebastian Masuda, became a cultural phenomenon, attracting over 700,000 visitors. The café embodied a unique concept that merged fashion and art with a colorful, photo-friendly environment, perfectly capturing the essence of Tokyo’s avant-garde scene. Despite its closure, the KMC brand left an indelible mark, and now KAWAII MONSTER LAND is positioned to carry the torch forward.

What to Expect at KAWAII MONSTER LAND

KML will feature a whimsical underground amusement park that draws inspiration from a narrative suggesting a massive theme park existed below the streets of Harajuku long ago. Visitors can look forward to a colorful array of attractions, including monster-themed rides, photogenic food options, and engaging live performances by the coveted Monster Girls – a cast that will draw guests into the enchanting world of kawaii.

This exciting new venue promises to be the most Instagrammable entertainment space in the world, showcasing the best of Tokyo's vibrant culture. Located conveniently just two minutes from Harajuku Station, this underground wonderland will serve as a new landmark, drawing in local youth, families, and international tourists alike, further enhancing Harajuku's reputation as a hub of cultural trends.

Below are the facility details:

- Store Name: KAWAII MONSTER LAND - HARAJUKU -
- Address: 1-16-4 Jingumae, Shibuya-ku, Tokyo, Takeshita Street Square Basement Level 1
- Access: 2-minute walk from Harajuku Station, JR Yamanote Line
- Business Hours: 10:00 AM to 9:00 PM (planned)
- Operating Area: Approximately 122 tsubo (around 403 square meters)
- Website: KAWAII MONSTER LAND

Join the Kawaii Movement: Monster Girl Auditions

As KML prepares for its grand opening, they are actively seeking passionate individuals to join as Monster Girls. The criteria for applicants are as follows:

- Age: 20 years and older
- Passion: A strong interest in kawaii culture

Interested candidates can apply through the official website by completing the required form. The recruitment period is scheduled from August 18, 2025, to September 15, 2025.

Stay Updated via Social Media

To keep fans engaged and excited leading up to the opening, KAWAII MONSTER LAND has created several social media accounts. Make sure to follow them for the latest updates and join in on the countdown to Kawaii bliss!

The Creative Mind Behind Kawaii Culture

Sebastian Masuda, born in 1970 and based in New York, is celebrated as a cultural icon who transcends the boundaries of art, fashion, and entertainment. His ventures – including the groundbreaking KAWAII MONSTER CAFE – have played a pivotal role in introducing and popularizing kawaii culture globally. His work continues to inspire movements and showcase the unique aspects of Japanese culture.

For more on Sebastian Masuda, visit sebastianmasuda.com.

KAWAII MONSTER LAND isn't just a theme park; it's a revival of Harajuku's traditional excitement and a promises a charming adventure into the heart of KAWAII culture. With its vibrant attractions and engaging experience, it aims to leave a lasting legacy in the world of entertainment, making it a must-visit venue once it opens.