Ehime Orange Vikings and FanCrew Sign Marketing Support Contract to Enhance Fan Engagement

Partnership Announcement

The professional basketball team Ehime Orange Vikings has entered into a marketing support contract with FanCrew, Inc. to boost fan engagement and strengthen its branding efforts. As one of Japan's leading sports teams, the Ehime Orange Vikings are committed to growing alongside the community and making their matches a captivating experience for all fans.

Objectives and Background of the Partnership

In recent years, the popularity of basketball has surged, and the Ehime Orange Vikings seek to attract more attendees to their matches. To achieve this, they aim to implement innovative strategies, including enhancements to pre-game entertainment and improved food and beverage offerings at the arena. Understanding the specific experiences that fans desire is crucial for increasing attendance.

Additionally, with the B.LEAGUE 2026-27 season vision called 'B. Innovation' approaching, there is an urgent need for the team to strengthen its branding and operational capabilities. FanCrew has built a solid reputation by collecting voices from a diverse range of customers and applying patented analytical techniques to visualize latent needs. Through this partnership, they hope to present optimal solutions for increasing match attendance by enhancing the fan experience.

Overview of Initiatives

1. Audience Surveys Using FanCrew CR
FanCrew will conduct surveys targeting match spectators to gather insights on their experiences and the quality of services provided. This analysis will clarify which aspects satisfy attendees and where improvements are necessary for better engagement.

2. Analysis Using Patented Data Techniques
Leveraging the survey data collected, FanCrew will extract and analyze spectator satisfaction, offering concrete insights regarding effective elements for drawing in attendees and pinpointing areas needing enhancement.

3. Strategies to Increase Match Attendance
Based on analytical results, targeted promotional activities will be launched to recruit new fans. Special messaging efforts will focus on specific demographics to rise interest in attending matches.

4. Enhancements to Arena Experience
Initiatives aimed at increasing customer satisfaction will be developed to improve the likelihood of repeat attendance. By providing attendees with a more fulfilling match experience, the organization endeavors to foster a larger repeat fan base.

Expected Outcomes

This partnership represents a strategic move to view fans not merely as customers but as vital voices worthy of deeper understanding. Through diverse analyses, the partnership has uncovered how fan expectations vary based on their length of following the team. This knowledge will inform future events and operational strategies to make the arena welcoming and enjoyable for new and existing fans alike.

Statements from Leaders

Junya Kitano, President of Ehime Sports Entertainment:
"We are thrilled to partner with FanCrew as our official supporter. Their expertise in analyzing customer feedback using patented technology will help us create a beloved professional basketball team in Ehime, deliver engaging sports and entertainment culture, and share smiles and excitement with the community. We appreciate the ongoing support from our fans and look forward to exciting developments ahead!"

Taketo Yamaguchi, President of FanCrew:
"At FanCrew, we provide in-depth satisfaction surveys for spectators, beyond the surface-level emotional feedback. Our experience in the sports field allows us to categorize and analyze the varying needs of different segments, translating them into specific actionable strategies. We are committed to contributing our insights to enhance the events and atmosphere around the Ehime Orange Vikings and support the growth of their fan base."

About Ehime Orange Vikings

The Ehime Orange Vikings (nickname: Vikes) is a professional basketball team competing in B.LEAGUE B2’s Western Division. With its team colors inspired by Ehime’s famed citrus fruits (oranges), they are on a mission to not only elevate their league status but also resonate creativity and resilience akin to the historic naval powers from the Setouchi region.

About FanCrew, Inc.

FanCrew, Inc. specializes in boosting operational efficiency through unique patented technologies for analyzing customer and employee feedback across various industries. In addition to managing the popular experiential site "FanCrew," they also provide comprehensive internet research and marketing support services.