360Quadrants' Recognition of Game-based Learning Innovators in 2025
On September 26, 2025, 360Quadrants released a pivotal report focusing on Game-based Learning startups and SMEs, showcasing industry leaders and innovators who are transforming the landscape of education through gamification. The report highlights significant contributions from companies such as Axonify, Prodigy Education, and Quizizz, each recognized for their strong market presence and innovative product offerings.
Key Players in Game-based Learning
- - Axonify: Headquartered in Waterloo, Ontario, Axonify stands out for its microlearning platform that integrates gamified training modules into the workflows of frontline employees. The platform focuses on enhancing engagement through tailored content, daily reinforcement questions, and real-world rewards, serving over 3.5 million workers across more than 160 countries. Axonify's methods are built on brain-science principles, aiming to align daily learning habits with real business outcomes.
- - Prodigy Education: Known for its adaptive gaming platforms, Prodigy offers both Prodigy Math and Prodigy English, which immerse students in playful, fantasy-themed learning experiences. As students engage in quests and battles, they simultaneously practice essential skills aligned with academic curricula. Prodigy has amassed over 100 million registered users, demonstrating its global influence and the effectiveness of its approach in schools and homes.
- - Quizizz: Operating from India with offices in Santa Monica and Bangalore, Quizizz provides an interactive learning environment through quizzes, polls, and lessons. Its platform integrates gamification elements like leaderboards and avatars, catering to both classroom and corporate training settings. With over 50 million active users across 150 countries, Quizizz has made significant inroads, particularly in U.S. schools, where approximately 86% are estimated to use its services.
Evaluation Methodology
The comprehensive evaluation conducted by 360Quadrants involved over 250 companies, narrowing the selection down to 25 recognized as leaders within the game-based learning segment. The assessment considered various factors, including revenue, geographic reach, growth strategies, and sales approaches. Key evaluation criteria for product offerings included:
- - Software and Services: The types of game-based learning solutions offered, encompassing software for educational institutions and services for workforce training.
- - Deployment Modes: This considered both on-premises and cloud-based solutions, ensuring flexibility for users.
- - Game Types: Evaluation of various educational game types, from AR/VR games to traditional quizzes and skill-based games.
- - Integration Types: Assessment of the compatibility of learning tools with different platforms, including mobile and immersive hardware.
By implementing a meticulously standardized scoring approach, 360Quadrants facilitates unbiased evaluations, allowing stakeholders to make informed decisions for vendor selection.
About 360Quadrants
As a specialized division of MarketsandMarkets™, 360Quadrants is dedicated to offering detailed quadrant analyses across diverse emerging technologies and market segments. The analysis methodology hinges on two primary factors: market presence and product footprint, which helps illustrate competitive positioning in the educational technology space.
Conclusion
The upward trend of gamified learning solutions marks a significant shift in how educational materials are designed and delivered. As highlighted by the recognition of these companies, the blending of gameplay with educational content presents exciting opportunities for the future of learning, making it more engaging and effective for users around the globe. For more insights or to explore the complete report, visit
360Quadrants.