#USA #Chicago #Experiential Marketing #Pinnacle Live #Edge

Introduction

In a bold move, Pinnacle Live has launched Edge, a full-service experience agency aimed at transforming the way brands connect with their audiences through innovative and immersive live events. Scheduled to formally unveil its services at the notable PCMA Convening Leaders conference, Edge is built on a foundation of expertise from seasoned professionals in the event and tech industries.

The Vision Behind Edge

Edge's primary mission is to bridge the gap between brands and their target audiences, redefining the principles of human connection in a time where technology plays a pivotal role. Elizabeth Jean Poston, the Head of Agency and SVP of Growth, reflects on this mission, stating, “2025 proves to be a pivotal year for launching this agency, as we have already showcased our competitive edge.” This approach underscores the idea that successful connection does not diminish the value of technology; rather, it merges the two to create unforgettable experiences.

A Fusion of Technology and Humanity

Poston emphasizes that brands should harness the synergy between technology and human engagement. High-level strategists at Edge believe that staying attuned to contemporary cultural shifts is essential. As Poston succinctly states, “If you cannot live at the edge of possibility, you will be left behind.” Edge intends to stay ahead of trends and ensure that its campaigns resonate with evolving consumer expectations.

Expert Team and Commitment

The leadership of Edge boasts a wealth of experience. Natalie De Fazio, President of Pinnacle Live, states, “Our team’s rich background and innovation-driven mindset empower us to craft unique creative solutions that elevate brand stories.” This mission signifies Edge’s commitment to delivering emotionally engaging experiences that not only attract attention but also cultivate lasting connections between brands and audiences.

Mike Silvestro, the SVP of Creative Technology at Edge, characterizes the agency as being focused on “pushing boundaries” to create impactful moments. He highlights a collaborative culture that fuels innovation, vital for crafting experiences that leave a lasting impact.

Service Spectrum

Currently, Edge is actively involved with clients across various sectors, offering personalized brand campaigns along with strategic reviews and consultations. Their services aim not only to enhance individual events but also to provide a comprehensive approach to brand storytelling through immersive activations.

Launch and Future Aspirations

The official launch of Edge coincides with PCMA Convening Leaders, a platform that will likely amplify their outreach efforts. This event marks a critical step in establishing the agency's presence in the competitive experiential marketing landscape. Edge is dedicated to serving clients with innovative solutions that align with the future of event production.

Conclusion

Edge by Pinnacle Live stands at the forefront of an evolving industry, ready to set new standards for experiential events in 2025 and beyond. By harmonizing technology and human experience, Edge is poised to unlock new potential for brands seeking to engage audiences in unprecedented ways. For additional information on their offerings, visit www.weareedge.com.

About Pinnacle Live

Established in 2021, Pinnacle Live has been delivering exceptional live events and meetings tailored for various sectors, including hospitality and corporate industries. Pinnacle Live positions itself as a leader in turning conventional event expectations into extraordinary experiences, merging creativity, logistics, and experiential activations to fulfill clients' needs.