#United States #Parks Associates #Marina del Rey #Roku #Future of Video

Parks Associates Unveils Future of Video Executive Conference

Parks Associates is gearing up for its ninth annual Future of Video Executive Conference, set to take place on November 17-18, 2026, at the Marina del Rey Marriott in California. This year’s event promises to be insightful, featuring a pivotal keynote address from Gil Fuchsberg, President of Subscriptions, Partnerships, and Corporate Development at Roku.

The conference will bring together leaders from major companies including Comcast, Verizon, Sony, and Warner Bros. Discovery, shaping discussions based on Parks Associates research. Insightful data will be drawn from their Streaming Video Tracker and ongoing consumer research surveys from the media, broadband, and technology markets. Notably, the data reveal that 91% of U.S. internet households currently subscribe to streaming services, while 44% own a dedicated streaming media player. This highlights the rising dominance of streaming platforms in households across the nation.

Key Findings from Recent Research

According to Parks Associates' latest research, Roku commands a significant market share, with 28% of connected TV operating systems attributed to its platform. Additionally, 46% of internet households regularly utilize FAST (Free Ad-supported Streaming TV) services to consume long-form video content, revealing trends towards more accessible content consumption options. Tubi has emerged as the leader in the FAST market, followed closely by Roku Channel and Pluto TV.

Mindi Sue Sternblitz-Rubenstein, VP of Marketing at Parks Associates, noted, "As streaming enters a new phase of maturity, competition, and consolidation, industry priorities and values have shifted. Future of Video is the best forum to network, learn, and connect with industry leaders in media and entertainment."

Notable Advisory Board Members

This year's Advisory Board consists of numerous key players in the media landscape, including:

• - JP Abello, Comcast
• - Nick Colsey, Sony
• - Samuel Harowitz, Tubi
• - Shane Cannon, Vidgo
• - Jerome Adams, TV One
• - and many more influential figures from the video streaming sector.

This configuration aims to foster collaborative discussions and knowledge sharing amongst professionals, as they navigate the evolving landscape of video streaming and connected entertainment.

Opportunities for Participation

The conference also opens opportunities for registration and sponsorship, encouraging active participation. For those looking to deepen their insight into this dynamic industry, the Future of Video conference will delve into current trends in video consumption, industry challenges, and innovative strategies being employed by OTT providers.

Future of Video stands as a premier event for networking and educational exchanges among industry leaders, covering essential topics such as consumer behavior, content formats, and the future trajectory of the video market. Attend to gain valuable insights and elevate your understanding of the connected entertainment landscape.

For further details on registration, sponsorships, or to connect with analysts, visit www.futureofvideo.us or contact Mindi Sue Sternblitz-Rubenstein at Parks Associates.