HUMAIN Launches HUMAIN Sport Following Majority Acquisition of ai.io, Advancing AI in Sports Technology
On February 11, 2026, during the PIF Private Sector Forum in Riyadh, Saudi Arabia, HUMAIN announced the official launch of HUMAIN Sport. This initiative follows the strategic acquisition of a majority stake in ai.io, a company based in London, specializing in Artificial Intelligence (AI) and sports technology. This move emphasizes HUMAIN's commitment to developing state-of-the-art AI solutions aimed at transforming the sports sector.
The acquisition accelerates HUMAIN's vision to integrate AI technology across various industries, particularly in sports, thus fostering growth and innovation in both Saudi Arabia and international markets. By collaborating with ai.io, HUMAIN plans to provide comprehensive AI solutions designed to enhance accessibility to sports, promote participation, and improve athlete performance on a global scale.
HUMAIN Sport is shaped to offer integrated AI platforms supporting the entire sports ecosystem. Their innovative solutions are set to enable broader engagement in sports, facilitate data-driven athlete development, and enhance performance analysis. Moreover, they aim to revolutionize fan engagement through intelligent facilities and digital platforms, effectively bridging the gap between athletes, coaches, organizations, and fans. The company aspires to elevate the level of participation in sports—from grassroots levels to elite performance.
“Sports is one of humanity's strongest forces for building connections, and at HUMAIN, we aim to close the gap between human potential and artificial intelligence,” stated Tareq Amin, CEO of HUMAIN. He expressed that their investment in ai.io and the establishment of HUMAIN Sport align with their mission to harness AI to unify people, empower athletes, and boost engagement and performance across the global sports ecosystem. This move coincides with HUMAIN's ongoing strategy to invest in leading AI firms worldwide, highlighting the expected commercial momentum, with several partnership agreements in the pipeline for announcement in the coming months.
Darren Peries, founder and CEO of ai.io, added that the partnership opens new avenues for their technology's reach and impact. With this collaboration, they can implement AI solutions that support athletes, coaches, and organizations at all levels of sports while contributing to the growth of sports technology regionally and globally.
HUMAIN Sport will operate as a separate entity within HUMAIN, focusing on deploying technologies in Saudi Arabia and expanding to other markets. This partnership combines HUMAIN's full-stack AI capabilities with ai.io's sport-centric platforms, aiming to create scalable solutions that cater to professional, amateur, and recreational sports, as well as related areas like education and health.
The comprehensive AI products developed under HUMAIN and ai.io are designed to address practical needs in sports through innovative technologies. The first product offering, 3DAT, is touted as the world’s most advanced markerless motion-capture AI analysis tool that can dissect and report on human movements from historical or live videos, even from a mobile device. This tool promises versatile applications, ranging from talent scouting in football to educational training and health monitoring further inflating its relevance in diverse domains.
With this strategic investment and focused collaboration, HUMAIN and ai.io are set to redefine how sports technology is utilized across all levels and regions. The merger aims to fortify HUMAIN’s market presence while giving ai.io access to HUMAIN’s robust AI infrastructure and partnerships necessary for developing and delivering innovative sports solutions worldwide.
As both companies move forward, the emphasis lies on creating AI solutions that empower athletes and organizations, ensuring that AI technology enriches the sporting environment and fosters a more inclusive and engaged community in sports. For more information about their latest developments, visit their websites at www.humain.com and www.ai.io, or follow them on LinkedIn to stay updated on their progress and offerings.
The acquisition accelerates HUMAIN's vision to integrate AI technology across various industries, particularly in sports, thus fostering growth and innovation in both Saudi Arabia and international markets. By collaborating with ai.io, HUMAIN plans to provide comprehensive AI solutions designed to enhance accessibility to sports, promote participation, and improve athlete performance on a global scale.
HUMAIN Sport is shaped to offer integrated AI platforms supporting the entire sports ecosystem. Their innovative solutions are set to enable broader engagement in sports, facilitate data-driven athlete development, and enhance performance analysis. Moreover, they aim to revolutionize fan engagement through intelligent facilities and digital platforms, effectively bridging the gap between athletes, coaches, organizations, and fans. The company aspires to elevate the level of participation in sports—from grassroots levels to elite performance.
“Sports is one of humanity's strongest forces for building connections, and at HUMAIN, we aim to close the gap between human potential and artificial intelligence,” stated Tareq Amin, CEO of HUMAIN. He expressed that their investment in ai.io and the establishment of HUMAIN Sport align with their mission to harness AI to unify people, empower athletes, and boost engagement and performance across the global sports ecosystem. This move coincides with HUMAIN's ongoing strategy to invest in leading AI firms worldwide, highlighting the expected commercial momentum, with several partnership agreements in the pipeline for announcement in the coming months.
Darren Peries, founder and CEO of ai.io, added that the partnership opens new avenues for their technology's reach and impact. With this collaboration, they can implement AI solutions that support athletes, coaches, and organizations at all levels of sports while contributing to the growth of sports technology regionally and globally.
HUMAIN Sport will operate as a separate entity within HUMAIN, focusing on deploying technologies in Saudi Arabia and expanding to other markets. This partnership combines HUMAIN's full-stack AI capabilities with ai.io's sport-centric platforms, aiming to create scalable solutions that cater to professional, amateur, and recreational sports, as well as related areas like education and health.
The comprehensive AI products developed under HUMAIN and ai.io are designed to address practical needs in sports through innovative technologies. The first product offering, 3DAT, is touted as the world’s most advanced markerless motion-capture AI analysis tool that can dissect and report on human movements from historical or live videos, even from a mobile device. This tool promises versatile applications, ranging from talent scouting in football to educational training and health monitoring further inflating its relevance in diverse domains.
With this strategic investment and focused collaboration, HUMAIN and ai.io are set to redefine how sports technology is utilized across all levels and regions. The merger aims to fortify HUMAIN’s market presence while giving ai.io access to HUMAIN’s robust AI infrastructure and partnerships necessary for developing and delivering innovative sports solutions worldwide.
As both companies move forward, the emphasis lies on creating AI solutions that empower athletes and organizations, ensuring that AI technology enriches the sporting environment and fosters a more inclusive and engaged community in sports. For more information about their latest developments, visit their websites at www.humain.com and www.ai.io, or follow them on LinkedIn to stay updated on their progress and offerings.
Topics Entertainment & Media）
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