#Japan #Tokyo #Japanese Rice #New Rice Election #Owl Food

Unveiling the New Rice Election 2025

As the season for new rice arrives, Owl Food, operated by Red Horse Corporation, launches the New Rice Election 2025 to support rice farmers across Japan and promote their exceptional rice varieties. With rice shortages intensifying, the initiative encourages people to explore a diverse selection of locally sourced rice from farmers nationwide. The special feature page went live on September 1, 2025, revealing a new way for consumers to engage with the bounty of Japanese rice.

This participatory campaign gathers freshly harvested rice from farmers across the country, allowing buyers to vote for their favorite variety. This year's rice election introduces a festival-like atmosphere where people can find their beloved grade among the newly harvested Reiwa 7 rice. The event aims to connect consumers with producers and uncover lesser-known rice options.

Voting will run until October 31st, 2025, at 11:59 PM. This event is not just about voting; it’s a chance to discover exciting new rice varieties that might just become your new favorites.

A Plentiful Selection of New Rice

Last year's nationwide rice shortage continues to be a pressing issue, receiving significant media attention. Currently, around 500 rice producers are registered with Owl Food, featuring renowned varietals as well as those unique to specific regions, all committed to delivering the highest quality.

With approximately 500 items available for purchase (as of the end of September), consumers are likely to find the perfect rice to suit their tastes.

In the preliminary voting results at the end of September, Koshihikari leads as the top choice, followed by Yume Pirika and Milky Queen. Each vote influences the outcome of the New Rice Election 2025. Don’t miss out on trying the range of delicious options available!

Campaign Details

• - Event Name: New Rice Election 2025 - The Grand Collection of Farmer-Direct Japanese Rice
• - Duration: September 1 (Mon) 00:00 - October 31 (Fri) 23:59

Additionally, participants completing specified conditions can enter a special giveaway for selected products, with winners announced in mid-November. Ensure that the email you provide matches your registration with Owl Food to maintain eligibility.

Categories for Awards:

1. Popular Variety Award (one variety) - Determined by votes.
2. Overall Popularity Award (one producer) - Based on sales, customer reviews, and average ratings.
3. Customer Review Award (2-4 producers) - Based on review quantity and average ratings.
4. Specialty Rice Award (2-4 producers) - Based on details listed on the product pages.

Featured Rice Options

A variety of rice will be available for buyers, including:

• - Koshihikari (Specially Cultivated Rice) - 20kg for ¥16,000 excluding shipping, produced by Asai Farm in Kyoto.
• - Love’s Prediction Rice (Milky Queen) - 5kg for ¥5,600 including shipping, produced in Mie.
• - Milky Princess - 100% New Variety, 10kg for ¥10,000 including shipping, from Takekawa Farm in Hyogo.
• - Old-Kowa Rice - Produced with care in Shimane, available for ¥9,900 with shipping included.

Owl Food ensures that producers can effectively reach customers, promoting a connection that benefits every party involved. By offering various categories of high-quality food products—from fruits and vegetables to unique meat and fish options—all can be ordered directly from the growers.

About Owl Food

Owl Food's mission is to support local agriculture by establishing direct sales from producers to consumers, fostering a community spirit through food. As the service advocates for fair prices for consumers while ensuring better revenue for producers, it is also a strong supporter of sustainable farming practices and community development.

Founded in December 2019, Owl Food aims to create a system where sustainable food sources flourish through innovation and commitment to quality.

For more details about this exciting event and to participate, visit the New Rice Election 2025 page. Join us in celebrating the rich bounty of Japan’s rice harvest, and find your new favorites by participating in this unique culinary journey.