The Grand Opening of The Whiteley: A New Landmark for London’s Queensway

On March 31, 2025, a historic celebration marked the grand opening of The Whiteley, London's first department store, now reborn as a premier residential and hospitality destination. This momentous event, attended by over 600 individuals including local councillors, residents, and key stakeholders, signifies the culmination of an extensive eight-year transformation effort. Organized under the grandeur of The Whiteley's striking atrium, the celebration showcased not only the architectural brilliance of the newly reimagined space but also the vibrant spirit of the surrounding community.

A Night of Elegance and Entertainment

The festivities took place beneath a sumptuous pavilion, with guests mingling amidst the building's iconic dome. The atrium courtyard, transformed into an enchanting circular bar, offered masterfully crafted cocktails and exceptional entertainment. The evening featured performances by renowned singer-songwriter Rag'n'Bone Man as well as celebrated DJ Sally K, complemented by captivating aerialists who graced the venue with their skills. This entertainment set the stage for a unique experience, drawing attention to the milestone in The Whiteley’s storied history.

Originally designed in 1911 by the notable architect William Whiteley, the former department store has now been revitalized, breathing new life into this cultural landmark. The Whiteley renovation is a cornerstone of a larger £3 billion revitalization project aiming to transform Queensway into one of London’s most dynamic neighborhoods. Thanks to the efforts of the Queensway Steering Group, a collaborative initiative by local landowners, the area is witnessing significant improvements, including enhanced public spaces, widened pavements, and aesthetic upgrades that are set to attract new visitors and residents alike.

Transformative Development

The Whiteley not only leads the local development charge but also sets a high standard for luxury living in London. Scheduled to incorporate various commercial tenants, it will house the UK’s first Six Senses hotel alongside a charming Everyman Cinema, a vibrant Third Space gym, and an acclaimed restaurant by The Pachamama Group. The retail section is set to open its doors in the summer of 2025, promising an array of shopping experiences.

Residences at The Whiteley harmoniously blend modern design with historical elements. The master plan developed by Foster + Partners offers 139 unique homes, seamlessly integrating contemporary living with the restored historic façade, which includes notable features like a magnificent glass dome and a prominent clock tower. With the sales achieving impressive figures—averaging £3,600 per square foot—interest is particularly strong from international buyers coming from various corners of the globe, including the UK, the US, Asia, and Europe.

Exclusive Amenities

Residing at The Whiteley brings unprecedented access to exclusive amenities spread over a generous 60,000 square feet. Amenities include a 20-meter swimming pool, a state-of-the-art gym, a casual padel court, children’s play areas, a library, and a world-class spa. Lifestyle services elevate the living experience, offering grocery stocking, wine consultancy, and pet care services that are setting a new standard for luxury residential living.

The development's gross value exceeds £1.5 billion, establishing The Whiteley as a transformative force in London's real estate landscape. The event, supported by influential bodies such as Westminster City Council and SEBRA, is indicative of a prosperous new era ahead, as The Whiteley and the broader Queensway area spectrum into a vibrant future.

In conclusion, The Whiteley’s grand opening serves as a beacon of regeneration and revitalization, promising to enrich the urban experience in London and redefine luxury living for years to come.