#AI Technology #nubia #ZTE Corporation

Introduction

At the Mobile World Congress (MWC) 2025 held in Barcelona, ZTE Corporation, a leading name in integrated information and communication technology solutions, showcased its comprehensive AI strategy titled "AI for All." This initiative aims to integrate artificial intelligence across various terminal devices, emphasizing innovation in smartphone technology and connectivity. The highlight of this event was the unveiling of several new products, including the nubia Z70 Ultra smartphone, which promises to revolutionize user experience with its cutting-edge features.

Expanded AI Smartphone Lineup

ZTE has launched its latest creations in the smartphone domain, which include the nubia Z70 Ultra, nubia Neo 3 series, and the nubia Focus 2 series. The nubia Z70 Ultra stands out with its stunning true full-screen display and advanced AI photography capabilities, making it a top choice for both casual and professional photographers. Another notable mention is the nubia Neo 3 series, designed explicitly for gamers, featuring advanced AI functions like AI Companion Demi and AI Performance Engine NeoTurbo—allowing users to customize their gaming experience further.

These devices were not just named for their functionalities but were also introduced under a catchy theme: "Born to Win" for Nubia's gaming line, showcasing ZTE’s dedication to elevating the mobile gaming experience through technological advancements. Each smartphone promises an extensive battery life, enhanced durability ratings, and significant hardware upgrades, designed to meet the needs of a diverse user base.

AI Integration Across Devices

As ZTE ventures deeper into its AI strategy, the company aims to create a Full-Scenario Intelligent Ecosystem. This includes integrating AI capabilities across various devices that cater to different consumer segments—from gamers seeking high-performance devices to photography enthusiasts desiring unparalleled imaging capabilities. ZTE's Vice President, Ni Fei, emphasized the collaborative effort with partners like Google to seamlessly weave AI technologies into their device ecosystem—transforming how users interact with their smartphones through AI-driven interactions.

The exclusive nubia LiveFlip earphones, another innovation introduced during the conference, show ZTE’s commitment to user engagement. These AI earphones support various functionalities such as real-time translation, travel booking, and multimedia access, enhancing the overall user experience in a connected world.

A Global Perspective

ZTE’s outreach extends globally, and since expanding in 2024, the company reported over a 60% increase in international smartphone shipments. This surge showcases ZTE's growing influence, especially in emerging markets across Latin America, Southeast Asia, Africa, and Europe. The nubia product range is now available in over 30 countries, touching the hands of millions of users.

With a strong focus on localized marketing efforts, ZTE is making strides to understand regional consumer needs. Dubbed the