#CRM System #Dentsu Research #minnect cBase

Dentsu Research Develops 'minnect cBase' for Municipalities

Dentsu Research, a leading firm focused on technology solutions aimed at societal advancement, has made headlines with its recent announcement of a new customer relationship management (CRM) system called 'minnect cBase'. This innovative tool is specially designed for local government use and is set to be launched in the fall of 2025. The development comes in response to the rising demand for digitization of administrative services at the local government level, particularly in tailoring services to meet individual resident needs.

Background of 'minnect cBase'

In recent years, local governments have been accelerating the digital transformation of their administrative services, fueled by the growing expectation from citizens for personalized service offerings. These include essential welfare services catered to individual living conditions and parenting support information dissemination. Traditional methods of managing information based solely on operational units or application types are proving inadequate to meet these new demands.

To tackle these challenges effectively, a more holistic approach to information management is required. This entails prioritizing individuals and employing a cross-sectional information management system. However, it's equally important to maintain stringent security measures to protect personal information and comply with regulations regarding unintended data usage. Furthermore, the rapid pace of changes in regulations and systems at both the national and local levels necessitates quick implementation and updates for such systems.

Recognizing these pressing needs, Dentsu Research has leveraged its expertise gained from implementing CRM systems in the private sector and offering services to local governments to embark on the development of 'minnect cBase'.

Features and Functions of 'minnect cBase'

The 'minnect cBase' platform provides a comprehensive solution that balances secure management of resident information with the delivery of personalized administrative services. The system allows for the centralized management of resident data — from various core systems, spreadsheets, and paper records — to ensure efficient and personalized service delivery.

Key functionalities of 'minnect cBase' include:
1. Resident Information Management: This function enables local governments to manage a wide array of resident data, such as addresses, ages, genders, and household compositions. The system is customizable, allowing for the inclusion of application history and even data like local currency usage, enhancing data granularity.

2. Resident Inquiry Management: This feature keeps track of past inquiries from residents, providing a valuable database of responses that can improve the quality of service. It also allows for approval workflows for responses, ensuring accountability and consistency in communications.

3. Generic Search and List Extraction: Users can extract data based on specified criteria and generate lists for further analysis or action, with the option to export in CSV format.

4. Notification Integration: The system can generate tailored notifications to residents, linking to super applications to ensure that messages are personalized and relevant.

5. Data Analysis Functionality: This feature provides visualization and analytical capabilities for the resident data managed within the system, supporting Evidence-Based Policy Making (EBPM) initiatives and enabling data-driven decision-making.

Unique Characteristics of 'minnect cBase'

• - Secure Personal Information Management: 'minnect cBase' is built to provide a secure environment for managing personal information, ensuring compliance with privacy regulations and standards.
• - Personalized Notifications for Residents: Via integration with digital communication platforms, the system can deliver customized notifications based on residents’ age, location, and lifestyle.
• - Flexibility and Scalability: Developed on Dentsu’s low-code framework, iPLAss, the system can be adapted to meet the unique requirements of various municipalities, allowing for swift deployment of essential services like subsidies.
• - Integration with Application Management: The system seamlessly connects with 'minnect Application Management', allowing for unified tracking of residents' applications and review results.

Through the launch of 'minnect cBase', Dentsu Research aims to facilitate the digital transformation of local governments. The company is committed to expanding the functionality of its CRM system to meet diverse municipal needs and strengthen relationships with complementary solutions in the future.

For more information, you can visit the official pages here and Dentsu Research.

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