Aqua Ignis: Transforming into a Premier Resort through REIT Integration

Aqua Ignis, a renowned resort located in Komono Town, Mie Prefecture, has made a significant announcement regarding its real estate investment trusts (REIT) operations. The company, led by CEO Tetsuya Tachibana, has decided to transfer its assets to Hoshino Resort REIT, led by Executive Officer Kenji Akimoto, thus integrating these assets into their operational framework. This strategic move not only establishes a stable operational base but also sets the stage for Aqua Ignis to enhance its services and expand further into the resort development sector across Japan.

The Aqua Ignis complex, which includes the main Onsen resort and its annex, 'Yunoyama Suisui,' has been a staple in the region since its opening in October 2012. With over a decade of providing visitors with luxurious hot spring experiences, Aqua Ignis has recognized the need for both soft and hard renovations to keep pace with contemporary guest preferences. Therefore, an extensive renovation is set to commence, targeting completion by July 2026.

Enhancing the Visitor Experience

To address visitor feedback and evolving lifestyles, Aqua Ignis will install new amenities such as saunas and cold plunge pools at the 100% natural hot spring of Kataka Onsen. The redesign of the relaxation areas will offer multi-layered spaces aimed at increasing comfort and relaxation for all visitors. Additionally, commercial areas, including lodging and dining establishments, will be upgraded to provide an experience that aligns with current consumer trends.

With the integration into Hoshino Resort REIT, Aqua Ignis aims to pursue a more sustainable and progressive model for resort operations. Though the management will remain under Aqua Ignis, both the brand and service offerings will continue to be delivered with the same high standards that guests have come to expect. This partnership seeks to bolster the company’s ambitions in enhancing the charm of local attractions while establishing itself as a prominent player in the national resort sector.

A Commitment to Sustainable Development

The commitment to sustainable operations is at the forefront of Aqua Ignis's philosophy. The renovations and strategic collaborations are all geared towards ensuring long-term viability while creating spaces that encourage repeat visits from guests. Aqua Ignis aims not only to forge a unique identity as a resort brand but also to promote local revitalization through the integration of commercial and tourism initiatives tailored to Mie Prefecture’s unique characteristics.

As Aqua Ignis embarks on this extensive renovation and partnership with Hoshino Resort REIT, it underscores a vision where every visitor feels an irresistible urge to return. The updates promised reflect a dedication to enhancing the comfort of guests while staying true to local values and culture. Through this evolution, Aqua Ignis looks forward to becoming an even more desirable destination that appeals to a wide variety of visitors, confirming its status as a premier resort in Japan.

In conclusion, the upcoming years will be pivotal for Aqua Ignis as it navigates this transformative phase, continually striving to be a 'place you want to come back to' for generations to come.