Revamping Local Businesses in Yamanashi with Brain Science Insights for the AI Era

Imagina's Seminar on Organizational Transformation

On March 10, 2026, Imagina Co., Ltd., led by CEO Yoshiki Sekino, held a seminar aimed at local business leaders in Yamanashi Prefecture. The region is grappling with an unprecedented crisis marked by a staggering 48.5% rate of perceived employee shortages. With a particular struggle within the construction industry, where the shortage has surpassed 90%, traditional recruitment tactics based exclusively on salary are no longer sufficient. Instead, the seminar aimed to showcase a transformative approach that incorporates emotional intelligence (EQ) and foresight into organizational structure, tapping into the inner workings of the human brain to create lasting corporate identities.

Addressing the '2026 Employment Issue' in Yamanashi

Recent studies indicate that as of October 2025, nearly half of the employers in Yamanashi feel a shortage of full-time employees. With this alarming statistic, local businesses are now challenged to generate 'emotional value' that resonates with potential hires. Imagina leveraged its experience supporting over 3,000 companies, combining insights from the latest brain research and psychology to tackle this regional challenge head-on.

The Seminar: Designing Winning Organizations with Brain Science and EQ

CEO Yoshiki Sekino outlined several key strategies during the seminar, emphasizing the following:

1. The Four Elements of Social EQ

The era of IQ (intellectual quotient) is behind us. Today, EQ is responsible for 90% of success. This transformation invites a shift from self-understanding to understanding others, fostering a collaborative spirit. The power of EQ, which has successfully resulted in lower litigation rates and improved recovery rates in hospitals, must be applied practically within business settings.

2. Techniques to Leave a 'Peak' in the Brain that Discards 99% of Information

Contemporary individuals make approximately 35,000 decisions daily, yet their brains can only retain a fraction of the information. Based on the 'Peak-End Rule,' the seminar elaborated on how to architect the peaks and conclusions of the corporate brand experience, ensuring that unforgettable memories leave a lasting impact.

3. Market Value Creation through 'Foresight'

A significant portion of human perception is dictated by memories and context. By intentionally crafting how your company should be perceived by customers and employees, businesses can establish ‘empathy value’ that avoids the pitfalls of price competition. This foresight allows for the creation of unique market identities.

Participant Reactions and Atmosphere

That day, leaders from various sectors including manufacturing, construction, and service industries gathered, generating an atmosphere of excitement and curiosity. Feedback included remarks such as, “I was surprised that branding can be scientifically designed rather than simply relying on intuition,” and “I immediately need to reassess where our company’s peak lies.”

Future Outlook

Following this seminar, Imagina plans to expand its offerings in Yamanashi by providing tailored branding assessments and a leadership development program grounded in emotional intelligence. The aim is to visualize and bolster the 'human potential' of small to medium-sized enterprises, thereby striving to update the Japanese economy from the grassroots level.

For further inquiries regarding this matter, you can contact:
Imagina Co., Ltd.
Mina Aoe
Tel: 03-3511-5525
Fax: 03-3511-8228
Email: [email protected]
Website: Imagina