First-Ever CM Filmed on Tokyo's KK Line: A Unique Message for the Future

A Groundbreaking CM Filmed on the Abandoned KK Line

In an unprecedented move, Mode Gakuen has made headlines by filming a new commercial in the heart of Tokyo, specifically on the soon-to-be-abandoned KK Line. This unique choice of location, which is scheduled to be out of service by 2025, symbolizes a bridge from the past to the future, showcasing a narrative of renewal and hope.

As one of the most recognized fashion and design schools, Mode Gakuen has chosen the motto, "Walk the path not yet taken" as the thematic basis for this groundbreaking advertisement. The CM features future talents confidently navigating the elevated railway that has long been sidelined, encapsulating the idea that abandoned spaces can be transformed into vibrant opportunities for the future.

The KK Line has not only served as a transit route but has also been a cultural touchpoint, having hosted high-profile events like the performances at the 2025 NHK Kouhaku Uta Gassen featuring artists like Kenshi Yonezu and HANA, alongside the prestigious Hermès Fall/Winter 2026 Men’s Collection. Yet, a commercial film shoot in this iconic spot is a first, marking a significant milestone in creative marketing.

The clothing featured in the shoot is a testament to innovative fashion styling. Renowned stylist Remi Takenouchi, who worked tirelessly in London creating outfits for various artists, was commissioned to give a breath of fresh air to the existing wardrobe, repurposing it into one-of-a-kind pieces for this project. This approach not only highlights the recycling aspect of fashion but also speaks to the values of creativity and sustainability.

Mode Gakuen's CM conveys a powerful message: it's not about being guided by others, but rather about forging your own path at your own pace. The film encapsulates the essence of self-discovery and determination as students and aspiring professionals embrace their futures.

Scheduled to air in April 2026, this commercial marks a new chapter, not just for Mode Gakuen but for the imagery of urban transformation as well. It invites viewers to ponder the potential of revitalized spaces and the messages they carry for the next generation. The combination of fashion and the reimagining of an abandoned infrastructural element serves as a call to action for all to embrace change and move forward.

For more information on Mode Gakuen and its educational offerings across Tokyo, Osaka, Nagoya, and even global campuses in Paris and New York, visit their official websites:

Join us in witnessing this unique initiative as it unfolds, and prepare for a striking new message emerging from one of Tokyo’s most iconic yet forgotten spaces.