#USA #Las Vegas #PlayerPerks™ #Context Networks #Gaming Operations

Context Networks Expands into Gaming Route Operations with PlayerPerks™

Context Networks, Inc. has recently unveiled an innovative advertising and loyalty platform tailored specifically for gaming route operations—PlayerPerks™. This groundbreaking service positions the company at the forefront of contextual digital advertising within the gaming industry. Designed to seamlessly integrate with existing gaming infrastructure, PlayerPerks™ provides operators with the chance to boost revenues and elevate player engagement through personalized rewards and machine-level branding strategies.

The significance of this launch cannot be overstated, as it represents a pivotal moment in the rapidly evolving landscape of distributed gaming. Gaming route operators—who manage a diverse array of gaming devices such as video poker machines and slot machines across various venues—are benefiting from enhanced options to generate a stream of advertising income while increasing player loyalty.

Context Networks leverages its proprietary advertising technology to roll out a first-of-its-kind platform, which allows for immediate generation of revenue through localized advertising within gaming machines. With the increasing popularity of electronic gaming devices (EGDs) in non-casino environments like bars and convenience stores, operators now have added impetus to capitalize on this burgeoning market. A substantial 2022 report indicated that non-casino electronic games raked in over $6.05 billion across select states, with Illinois leading by contributing around $2.71 billion through 45,000 video gaming terminals.

The growing acceptance and deployment of EGDs in various locations, alongside legislative advancements, sets the stage for Context Networks’ PlayerPerks™. The platform not only facilitates premium digital advertising to enhance player experiences but also enriches operator income without necessitating complex installations or upgrades to existing machinery.

Recently, Context Networks conducted a successful pilot initiative in Wisconsin by deploying its Contextual Promotions Media Network™ (CPMN™) in collaboration with River City Amusements, laying the groundwork for future expansions. This pilot has proven the platform’s robustness by successfully integrating digital advertising directly into gaming machines, leveraging data analytics to track player behaviors and preferences. This allows advertisers to engage with players even after they leave the gaming environment, in a truly omnichannel experience.

At scale, the CPMN promises to deliver over 5 billion targeted impressions annually and generate premium advertising revenue with cost-per-mille (CPM) rates surpassing $20. Moreover, it facilitates machine-level personalization of advertisements, delivering contextually relevant promotions that are intrinsically linked to player interests. The PlayerPerks™ loyalty program enhances player retention and venue traffic by incentivizing players to engage consistently.

CEO Matthew Olden articulated the transformational potential of this platform, emphasizing how it provides route operators with an innovative solution to maximize both revenue and engagement naturally. The platform’s design reflects the necessity for simplicity, ensuring a hassle-free experience while unlocking new avenues for growth and loyalty within the gaming sector.

As the gaming industry trends towards a more digitally-driven future, Context Networks is poised to broaden its footprint across multiple states, capitalizing on the substantial opportunities presented by the digital transformation of the gaming experience. With PlayerPerks™, Context Networks is reshaping how gaming route operations engage with players and generate revenue, setting a new standard for success in an ever-competitive market.

In conclusion, the launch of PlayerPerks™ showcases Context Networks’ commitment to advancing the gaming landscape. By merging advanced technology with creative advertising solutions, the company is charting a path for route operators to thrive in a transforming industry while simultaneously enriching the player experience. For more insights on this innovation, you can visit Context Networks.