#United States #New York #Cadent #Jounce Media #Ad Manager

Advanced Supply Category Targeting Now Available in Cadent Ad Manager

Cadent, a leading player in predictive advertising, has officially rolled out advanced supply category targeting within its Ad Manager platform. This innovative enhancement aims to give advertisers superior control and flexibility, backing Cadent's long-standing commitment to delivering transparent and high-quality digital supply opportunities.

By integrating Jounce's supply categories with their bid-stream data, Cadent allows advertisers to have greater influence over the supply categories they want to target. This user-friendly experience includes a cohesive interface, aimed at driving top-notch programmatic ad buying across various screens. Additionally, this newly available targeted inventory can be accessed through the Cadent Inventory Manager, ensuring users can consistently access safe supply options across the Cadent platform.

Enhancing Advertising Strategies

This latest feature not only boosts the tools available for advertisers but also enhances Cadent's existing supply path optimization (SPO) strategy. The expansion incorporates advanced targeting options along with anti-targeting capabilities across various supply categories, such as:

• - Premium Direct
• - Premium Intermediary
• - Cheap Reach
• - Multi-Hop Reselling
• - Made for Advertising

This multifaceted approach ensures advertisers can maximize the efficiency of their advertising spend while also enhancing the quality of their inventory options.

Eoin Townsend, the Chief Product and Technology Officer at Cadent, elucidated, “Cadent is devoted to providing innovative solutions that offer our clients unparalleled control and transparency in their advertising operations. This recent partnership with Jounce Media exemplifies that commitment.”
With these advancements, Cadent stands among the industry pioneers introducing advanced supply category targeting, allowing advertisers to make informed decisions regarding their inventory categories and ultimately enhance their overall return on investment (ROI).

Key Features of Cadent’s Advanced Targeting Approach

Cadent’s newly upgraded platform offers an array of key features designed to boost advertiser confidence:

1. Curated Publisher List

A meticulously hand-vetted approved publisher list prioritizes high-quality inventory over less reliable options, ensuring advertisers receive measurable value instead of vanity metrics.

2. Anti-Fraud and Viewability Models

Utilizing machine learning, Cadent has developed robust anti-fraud tools designed to detect any fraudulent activities before ad impressions are served, safeguarding advertisers against potential losses.

3. Cost-Efficient Measures

With their comprehensive SPO strategy, Cadent is committed to optimizing the advertising process by minimizing exposure to inventory that comes with a high resale volume, therefore preventing budget waste on cheap reach properties.

4. Direct Publisher Connections

Cadent offers over 150 direct connections to brand-safe publishers across various media types, including linear, CTV, OLV, and display. This unification facilitates seamless transactions and optimal ad performance.

5. Transparency and Safety

As key issues in the programmatic advertising space persist, Cadent joins forces with Jounce to ensure brand safety and clarity in inventory sources, addressing the significant concerns highlighted in a 2024 Adalytics report concerning major brands’ appearances alongside unsafe content. This collaboration enables advertisers to selectively target, safeguarding their brand reputation and media investments.

Conclusion

Through advanced supply category targeting, Cadent empowers advertisers by providing them with the tools and transparency necessary to navigate the complexities of the programmatic advertising landscape. With a shared commitment to quality and efficiency with Jounce Media, Cadent is poised to redefine standards within the advertising industry, ushering in a new era of advertising strategies focused on effectiveness, integrity, and measurable results.

For more insights into these changes and to stay updated about Cadent’s offerings, visit www.TheNewCadent.com.

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About Cadent

Cadent ignites seamless connections between brands, publishers, and consumers. Our advanced predictive models orchestrate outcomes on any platform customers use, across any media they consume, and at any stage of their journey. With our transparent, enterprise-class platform that adapts in real-time and connects with hundreds of partners, we drive measurable outcomes across every screen.

About Jounce Media

Jounce Media is the leader in programmatic supply path optimization. Trusted by the largest global brands and agencies, Jounce enables high-efficiency programmatic trades. Utilizing leading research and transparent supply chain data, they provide buyers and sellers the information needed to identify and avoid inefficiencies in the real-time bidding system.