Collaboration Beyond Boundaries: Chiba TV and KAB Join Forces for Unique CM

Uniting Through Laughter: A Special Collaborative CM

In an unprecedented move that transcends regional and network boundaries, Chiba TV and Kumamoto Asahi Broadcasting (KAB) have teamed up with Unison Systems to create a locally-inspired commercial featuring their beloved mascots, ChuBa and K-Bee. This collaborative effort aims to invigorate local television scenery by spotlighting regional characters in a way never seen before.

Scheduled to air on April 25th at 12:55 PM during the 'Fukuoka SoftBank Hawks vs. Chiba Lotte Marines' game, this CM uniquely blends humor with genuine warmth. Both ChuBa and K-Bee explore the nuances of their respective television worlds, reflecting the joy and challenges of collaboration among different networks and regions.

The Concept Behind the Collaboration

The driving idea behind this cross-network partnership is simple yet profound: "We want to enliven television without worrying about regional or network ties." This message resonated deeply with the teams involved, leading to a genuine connection that was recorded as part of the CM itself.

In the CM, ChuBa travels all the way to Kumamoto, where K-Bee welcomes them at the KAB station with open arms. Their interactions provide a delightful glimpse into how both mascots traverse through halls, studios, and meeting rooms—all set within a pleasantly informal atmosphere. The result is an authentic and somewhat homemade documentary that showcases not only the awkwardness but also the warmth that comes from creating new relationships in the local media landscape.

Exciting Times Ahead

The day the collaboration CM airs coincides with a highly anticipated baseball matchup, dubbed the "Kumamoto Showdown." This event features the Fukuoka SoftBank Hawks, who are defending their title after a five-year championship hiatus, clashing against the Chiba Lotte Marines. With the match being overseen by the helm of Manager Hiroki Kokubo, the excitement is palpable regarding what kind of storyline will emerge from this fierce competition.

Game Details

Event: 2026 PERSOL Pacific League Official Match Presents Megane no Yonezawa
Teams: Fukuoka SoftBank Hawks vs. Chiba Lotte Marines
Date: April 25, 2026, starting at 1:00 PM (gates open at 11:00 AM, subject to cancellation due to severe weather)
Venue: Livwork Fujisakida Stadium

A Continuing Journey

This collaboration is far from a one-time event. Plans are already underway for K-Bee to visit Chiba when games are held there, making this an ongoing exchange of hospitality. This innovative journey of character crossovers serves as a testament to how local television stations can cultivate relationships as they work together seamlessly despite their differences.

Voices Behind the Project

Chika Fukashige, PR Team, Inc.

"There’s a misconception that networks can’t collaborate just because they are different. But if it benefits everyone and revitalizes television, then why not? Seeing ChuBa and K-Bee getting along made everyone smile, and that is the essence of what we aim for in PR."

Hiroshi Takaoka, KAB

"When ChuBa visited Kumamoto, there was a palpable buzz within our station. I was genuinely thrilled to hear a commitment to ‘Let’s elevate together!’. K-Bee gave it their all when hosting, and now it’s our turn to bring that enthusiasm to Chiba."

Tomomi Tsoi, Chiba TV

"Honestly, I was a bit worried when I heard ChuBa was coming to Kumamoto. However, upon their return, they exuded a sense of pride. This informal yet unified collaboration exemplifies what we can achieve together as local stations. I look forward to warmly welcoming K-Bee in Chiba next time!"

Yoshitaka Ikemoto, Unison Systems

"What if we tore down the barriers that say ‘it’s impossible’ simply because of network differences? That was the question that kickstarted this connection among our stations. Watching the heartwarming bond between ChuBa and K-Bee assured me that this is what we aspire to achieve: a livelier television landscape by integrating resources between stations."

This unique endeavor not only enhances entertainment but fosters community spirit, ensuring local television becomes a more vibrant and engaging medium for everyone.