#Japan #Tokyo #Influencer Marketing #Furusato Tax #Regional Appeal

Engaging Regional Promotion through Influencer Strategies

On July 30, 2025, the General Association for Local Government Digital Transformation (GDX) will host an online seminar focusing on the current state of the Furusato Tax system in Japan. In this session, Ryu Shirane of Ingriwood's Retail DX Division will deliver a keynote titled "Connecting with the Community through Empathy: Regional PR Strategies and Influencer Utilization."

The Importance of Community Appeal

As the interest in Furusato Tax donations grows, the need for effective strategies to showcase the charm of local areas is becoming increasingly vital. This seminar aims to highlight the significance of experience-based return gifts that convey the culture, nature, and lifestyle of local communities.

Shirane will discuss innovative methods to communicate the allure of various regions through influencer-driven video content, emphasizing a narrative that fosters empathy and engagement. By visiting local areas and sharing these experiences on social media platforms such as Instagram and YouTube, influencers can evoke feelings of admiration and the desire to support, thus driving donations and community participation.

Practical Insights for Participants

Participants will gain insights into designing PR strategies and leveraging video content for effective marketing. The seminar intends to equip local governments and marketers with actionable tips for planning future initiatives.

Some of the highlights include:

• - Insights drawn from a nationwide survey involving over 300 Furusato Tax officers, shedding light on operational realities and common challenges faced by municipalities.
• - A comprehensive analysis of characteristics shared by successful regions that have yielded positive outcomes in their Furusato Tax campaigns.

Profile of the Speaker

Ryu Shirane - Ingriwood’s Retail DX Division

Ryu Shirane, who joined Ingriwood in August 2024, is currently engaged as a planner at the EC Consulting Team. With a wealth of experience gained from a leading influencer marketing firm, he has worked on numerous PR strategies across sectors including food, beverage, tourism, and regional revitalization. His contributions focus on broadening marketing anagement for both corporates and local governments.

Event Details

• - Date: July 30, 2025
• - Time: 10:00 AM - 11:30 AM (Doors open at 9:50 AM)
• - Format: Online via Zoom (Link will be sent via email two days prior to the event)
• - Participation Fee: Free
• - Capacity: 100 participants (Registration closes once full)
• - Target Audience: Municipal employees and GDX members

Registration Information

Participants are encouraged to register via the online form. If the form is inaccessible, email or phone inquiries can also be directed to:

• - Email: [email protected]
• - Phone: 03-6683-0106

Free Resources

All participants will receive the "Furusato Tax Report Analysis" as a complimentary resource, providing further insights into the state of the system and effective practices.

The GDX is dedicated to promoting the digital transformation of local governments and aims to facilitate sustainable growth within communities. By collaborating with various municipalities, the organization supports innovative solutions to local challenges through digital technology. GDX is committed to fostering partnerships that accelerate regional revitalization through digital transformation initiatives.

For more information, contact:

• - General Association for Local Government Digital Transformation (GDX)
• - Address: 1-3-1 Kita Aoyama, Minato-ku, Tokyo, 3F, R Cube Aoyama
• - Phone: 03-6683-0106
• - Email: [email protected]
• - Website: GDX Official Site