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SubjectWell Triumphs at the Design Awards

In an impressive recognition of creativity and purpose, SubjectWell, a leading patient experience platform, has clinched the 2025 GDUSA Health + Wellness Design Award. This prestigious accolade honors exemplary design efforts that enrich health and wellness initiatives. The decision came after an intense competition, with over 2,400 entries vying for the title, underscoring the significance of this honor. Only the top 10% were chosen as winners, showcasing SubjectWell's innovative edge in a crowded field.

This award celebrates more than just aesthetics; it underscores the company's mission to enhance patient experiences in clinical research. Fred Martin, CEO of SubjectWell, shared, "This recognition celebrates more than design; it celebrates purpose." This fresh identity resonates with SubjectWell’s vision of humanizing clinical trials and making healthcare more accessible worldwide.

The rebranding project, which saw a complete overhaul of the company's visual identity and messaging, was executed in-house in just four months. The transformation reflects a significant evolution of SubjectWell’s commitment to patient-centered values. It features a modern visual palette designed to represent empathy, accessibility, and warmth, aligning with the company’s goal of enhancing patient engagement in clinical research.

Since its inception in 2012, SubjectWell has made waves in the industry by connecting countless patients with clinical trials. The brand’s latest identity emphasizes its global reach and technological innovations that bolster the efforts of sponsors, Clinical Research Organizations (CROs), and clinical sites. The launch of their OneView recruitment portal further modernized their offerings, contributing to the enhanced patient journey from study design to completion.

The results of this bold rebranding strategy have been immediately evident. Social media metrics skyrocketed, with impressions increasing by 121% and reactions by 194%. Furthermore, the follower count grew by an impressive 120% in Q4 of 2025. A notable leap in share of voice was also recorded, surging from 1.4% in early 2024 to a staggering 39.4% by April 2025, overtaking all its competitors in the space.

Suzanne Harris, Senior VP of Marketing and Communications and the project’s Creative Director, expressed pride in their endeavors, stating, "We built more than a new identity; we built belief." Each design choice was made with careful contemplation, focusing on clarity, empathy, and the momentum needed to foster a better understanding of what is achievable when patient welfare is prioritized in clinical trials.

The 2025 GDUSA Health + Wellness Design Awards, in its 25th year now, spotlight the instrumental role of design in enhancing individual and public health. Winning entries exemplify the top tier of submissions across multiple design disciplines and set benchmarks for excellence in areas such as branding, packaging, and digital interaction.

In a world where patient engagement is critical, SubjectWell’s innovative approach to clinical research, coupled with its fresh identity, positions it as a frontrunner in the industry. As a premier Patient Experience Platform, SubjectWell continues to lead the way in driving predictable trial enrollment and enhancing the patient journey through every step of clinical research.

For more information about SubjectWell and how it is transforming the clinical trial landscape, visit www.subjectwell.com.