Third CJPF LAB: Enhancing Attraction through IP Collaboration

Third CJPF LAB Event: Enhancing Appeal through IP Collaboration

The Japanese government's Cool Japan Public-Private Partnership platform, run by Vpon JAPAN, is set to host its third CJPF LAB titled "Enhancing Attraction through Collaboration with IP" on December 19, 2025. This event aims to boost the global appeal of Japanese content by collaborating with other industries.

Overview

The event aligns with the new Cool Japan strategy outlined by the Cabinet Office on June 4, 2024, which emphasizes promoting Japan's charm to the world. By leveraging the global popularity of anime and manga, the initiative seeks to enhance Japan's brand image and expand opportunities for foreign tourists visiting Japan. In fact, the number of inbound travelers is projected to reach its highest level in history by 2024.

The CJPF LAB will discuss the current state and future prospects of collaboration between Japanese content and various industries that fuel its value enhancement. Participants can expect to engage in meaningful discussions focusing on best practices and strategies that have proven successful in the collaboration between content creation and other sectors.

Event Details

- Date: December 19, 2025
- Time: 14:00 - 16:00 (Tentative)
- Format: Hybrid (In-person and Online)
- Location: Various venues in Tokyo
- Participation Fee: Free (Pre-registration required)
- Registration Deadline: December 18, 17:00

Please note that in-person attendance will be subject to a lottery due to potentially high demand.

Speakers

The lineup for speakers includes industry leaders who will share insights and perspectives on IP collaboration:

- Masaki Miyake, Executive Officer at Aniplex
- Koji Oiki, Head of IP Business Development at TOPPAN

Moderator:

- Kenichi Watanabe, Director of the Cool Japan Public-Private Partnership (CJPF)

Registration

For those interested in participating, please register here to secure your spot.

Inquiries

For additional information, please contact the CJPF Secretariat at Vpon JAPAN Co., Ltd.
Contact Persons: Suzuki, Matsuzaki
Email: [email protected]

About Vpon JAPAN

Vpon is a leading cross-border digital transformation (DX) company in Asia, utilizing proprietary AI technology and data to foster business growth across borders. The Japan branch operates with the mission of "Energizing the World with the Charm of Japan!" by providing digital marketing solutions that support inbound promotion and overseas expansion. Vpon currently collaborates with over 200 municipalities and private companies.

In line with its efforts, Vpon also organizes the Cool Japan DX Summit aimed at generating a market worth 50 trillion yen.

Company Overview

- Company Name: Vpon JAPAN Co., Ltd.
- Headquarters: AMBRE 6F, 3-15-7 Sendagaya, Shibuya-ku, Tokyo
- CEO: Yoshitaka Shinohara
- Business Focus: Big data analysis using proprietary AI technology, smartphone advertising platform, inbound and outbound marketing support, DMP construction, Cool Japan DX Summit operation, CJPF Secretariat.
- Established: June 2014
- Website: Vpon Website