Mistplay Welcomes Sampsa Jaatinen as Chief Data and AI Officer to Transform Gaming Engagement

Mistplay Appoints Sampsa Jaatinen as Chief Data and AI Officer

Mistplay, a leader in the play-and-earn space, has recently named Sampsa Jaatinen as its Chief Data and AI Officer. With over 20 years of experience in machine learning and advanced analytics, Jaatinen's role is pivotal as Mistplay aims to reshape engagement strategies in the mobile gaming sector.

Jaatinen joins Mistplay from Unity Technologies, where he was instrumental in founding the Data Science Team. His expertise lies in scaling advertising networks, predictive modeling, and enhancing automated decision-making systems. These skills will be crucial as he leads the charge in innovating Mistplay’s data science initiatives.

At Mistplay, Jaatinen will focus on developing AI-driven solutions that aim to deepen player engagement and optimize outcomes for game publishers. His vision includes enhancing the company's existing data infrastructure, facilitating improved personalizations and recommendations for players, and creating predictive tools that help publishers attract and retain high-value users more effectively.

In his own words, Jaatinen expressed his enthusiasm for joining the team at this exciting juncture: "The chance to leverage AI to enhance how millions of gamers discover, connect, and earn rewards is truly motivating. By centering our innovation on data, we can continue to advance Mistplay's pioneering approach in the play-and-earn landscape and strengthen our industry leadership."

Mistplay’s CEO, Tricia Han, also commented on the appointment, emphasizing that Jaatinen’s technical expertise and business insight are vital for scaling data-driven innovations within the company. She said, "His proven track record of addressing complex data challenges strategically makes him the perfect leader for our growth trajectory. His contributions will be essential in bolstering solutions for gamers and publishers alike."

With Jaatinen at the helm of AI and data strategy, Mistplay is poised to launch new initiatives aimed at expanding its influence in mobile gaming loyalty, acquisition, and monetization. The appointment signals a clear commitment to pushing the boundaries of AI within the sector, facilitating the creation of personalized and ethical solutions for the millions of gamers and numerous prominent publishers relying on its platform.

Established in 2015 and headquartered in Montreal, Mistplay has made a mark as a pioneer of play-and-earn, offering rewarded advertising and monetization solutions to mobile game developers worldwide. By utilizing its Helios AI engine, Mistplay not only promotes growth but also recently earned recognition as a top Global Scaled Ad Partner (Android) in Singular's 2025 ROI Index.

Looking forward, Mistplay’s investment in skilled data leadership under Jaatinen promises a future filled with innovative strategies aimed at engaging players, maximizing publisher success, and maintaining a commitment to ethical AI practices. This new chapter represents a bold step forward in their mission to enhance the gaming experience through cutting-edge technologies.

For additional details, please visit Mistplay’s official website at business.mistplay.com.