Unlocking Opportunities: Essential Conditions for Companies to Succeed in the Vietnamese Market

Exploring the Vietnamese Market: Success Beyond Research

On August 27, 2026, an online seminar co-hosted by InfoBase and VWC Japan will dive into the intricacies of succeeding in the dynamic Vietnamese market. The event, titled "Unlocking Opportunities: Essential Conditions for Companies to Succeed in the Vietnamese Market," will feature insights from seasoned professionals who have extensive experience in market research and strategy execution in Vietnam.

As the speed of change in the Vietnamese economy accelerates, meticulous market studies alone don't guarantee success. The real challenge lies in how quickly businesses can adapt their operational strategies based on immediate insights from the market.

Seminar Overview

Part 1: Understanding the Pitfalls of Market Research

In the first section, Kenya Miura, editor-in-chief of InfoBank, will discuss the difficulties that many Japanese enterprises face when conducting market research for Vietnam. He will address why these companies often struggle to advance their operations in the Vietnamese marketplace. Rather than merely presenting data, Kenya will highlight the importance of actionable insights. Participants will learn about persisting pitfalls that lead to stagnation—essentially, analysis paralysis—and will be introduced to the concept of agile market research.

1. Recognizing the Limits of Traditional Research: Understanding that while it’s crucial to gather information, relying solely on this can lead to missed opportunities.
2. Agile Market Research: Shifting towards a methodology that allows companies to test hypotheses quickly and learn from real-world feedback.
3. Timing and Execution: Strategies for determining the right moment to enter the Vietnamese market when the situation is fluid and uncertain.

Part 2: Web Marketing Strategies

In the second part of the seminar, Ryō Takabayashi, founder and CEO of VWC, will share practical examples from over 50 Japanese brands that have successfully navigated the Vietnamese market through effective web marketing. He will outline how these businesses created a cohesive brand strategy that integrated various online marketing channels—advertising, social media, and influencer outreach—into a unified approach.

1. Strategic Framework: How to map out a comprehensive web marketing strategy tailored to the Vietnamese consumer.
2. Real-time Market Response: The necessity of continuously refining product and service offerings based on consumer feedback and market dynamics.
3. From Likes to Business Deals: Establishing metrics that go beyond superficial engagement and focus on tangible business outcomes.

The seminar will also provide a Q&A session, allowing participants to clarify any doubts and seek personalized advice from the experts.

Who Should Attend?

This seminar is particularly beneficial for:

- Business professionals involved in overseas projects related to Vietnam.
- Individuals beginning their journey in investigating the Vietnamese market or those who have previously engaged but found their efforts stagnant.
- Anyone uncertain about how to collaborate with consulting firms effectively.
- Those aiming to implement comprehensive web strategies that yield measurable results.

Event Details

- Date: August 27, 2026
- Time: 4:00 PM - 5:00 PM Japan Standard Time (2:00 PM - 3:00 PM Vietnam Time)
- Format: Online Webinar
- Language: Japanese
- Registration: Participants are encouraged to register in advance through the provided link: Registration Link