The Exciting Launch of the 2025 Baby of the Year Competition with Jessica Alba

Registration Open for 2025 Baby of the Year



The annual quest for the 2025 Baby of the Year has officially commenced, spearheaded by the renowned actress and entrepreneur, Jessica Alba. This nationwide initiative, organized by the professional fundraising group Colossal, aims to transform the pure joy of babies into a significant philanthropic effort while supporting the non-profit organization Baby2Baby.

How to Enter


Parents and guardians can now easily sign up their little ones at babyoftheyear.org at no cost. Once registration is complete, they can curate custom profiles for their babies to share with friends, family, and supporters, creating an engaging community around their darling competitors. Although the star at the center of this event is just a child, the stakes are high. The winner will take home a spectacular prize package that includes $25,000, a professional photo session, and a feature in an exclusive advertorial in Variety magazine—the pinnacle of recognition in America’s most adorable contest.

Key Competition Details:


  • - Free Registration: Parents can enter their babies without any financial obligation.
  • - Daily Voting: Loved ones can vote freely every day or opt for donation votes, which will assist Baby2Baby financially through this competition.
  • - Significant Impact: Last year, this competition raised an astounding $24 million, positively affecting over one million children in need.

A Proven Impact


The first round of this competition last year was a remarkable success. Funds raised contributed to a groundbreaking grant of $24,384,112 to Baby2Baby via DTCare, marking the most successful fundraising campaign in Colossal's history. This significant donation has allowed Baby2Baby to continue their essential work of providing necessities like diapers, formula, and clothing to children living in impoverished conditions across all 50 states. According to the Co-CEOs of Baby2Baby, Kelly Sawyer Patricof and Norah Weinstein, this funding will help solidify operations and support more than one million children annually.

Last Year's Champion


The reigning Baby of the Year, Sloane Maya, affectionately called a

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