Knit Sound Company Launches Knit Form: The Stylish Dolby Atmos Soundbar

Introducing Knit Sound Company and Knit Form



Knit Sound Company, a fresh face in the American home audio landscape, has officially launched its premier product, the Knit Form. Priced at $999, this new Dolby Atmos TV soundbar not only promises superior sound experience but also prioritizes aesthetics to fit seamlessly into any modern living space.

A New Approach to Home Audio


Traditionally, sound systems have varied between being striking centerpieces or understated appliances that hide out of sight. However, Knit Form adopts a harmonious middle ground, featuring a sleek, sculptural design that doesn't intrude upon the ambiance of the room. Key attributes include a lack of visible branding and an intelligent lighting system that turns off during use, allowing focus on the content instead of the equipment.

Joel Sietsema, the founder and CEO of Knit Sound Company, comes with an impressive track record of over two decades in performance audio. His previous experience as a senior leader in a prominent audio firm equipped him with insights that led him to establish Knit. Sietsema shared, "I spent years designing speakers that perform well in stores. My wife, an interior designer, insisted on keep them hidden. Knit Form arose from the idea of putting home design first, melding functionality and beauty."

Designed to Inspire


The team at Knit comprises a diverse group of experts from various fields, including furniture, consumer tech, automotive, and audio. This combination of expertise has not only attracted investments but also garnered support from renowned interior designer Nate Berkus. Berkus firmly believes that every object in a home should blend well with the design. He expressed his excitement about Knit Form being the first speaker that aligns so perfectly with aesthetic values without sacrificing sound quality.

In Berkus' words, "Knit Form feels right at home. It’s elegant, sounds fantastic, and isn't at odds with my design principles."

Superior Sound Meets Remarkable Design


The Knit Form soundbar integrates advanced audio technology powered by Dolby Atmos, featuring 14 channels of Class D amplification and dual built-in subwoofers, which significantly enhance bass output. A dedicated center voice array ensures that dialogues in movies and TV shows are crystal clear, all while giving users the flexibility to adjust settings through an intuitive mobile app.

The outer layer of the soundbar is wrapped in Threadform™, a high-performance knitted fabric developed in collaboration with a prestigious European textile manufacturer. This fabric not only contributes to the aesthetic appeal but also maintains acoustic transparency. Customers have the option to choose from five stylish colors: Cloud White, Slate Black, Pebble, Sandstone, and Ember, ensuring there's a fit for every home decor.

Effortless Connectivity and Use


Knit Form is designed with convenience in mind. A simple HDMI eARC connection facilitates seamless communication with the TV, allowing users to access an array of content without fuss. Whether streaming movies, sports, or playing music through smart devices, it does so effortlessly - no need for setup configurations.

The audio experience can be further enriched as the soundbar supports Bluetooth 5.3 and offers private listening options via Auracast technology, allowing sound to be streamed directly to hearing aids or headphones, offering versatility for various listening preferences.

This integration was a deliberate effort to ensure that operations feel natural and that the soundbar works cohesively with existing technology in the user's home.

Availability and Future Aspirations


Knit Form, available exclusively at KnitSound.com, includes free shipping across the continental United States from its launch on November 10, 2026. As this American brand continues to push the boundaries of home audio design, the company aims to disrupt the market through its philosophy that sound equipment should be a seamless element of interior design rather than an afterthought.

As speakers evolve, Knit Sound Company sets out to redefine the standards of audio technology by merging it with stylistic harmony, ensuring that all aspects of modern living are accounted for. With the launch of Knit Form, the company is poised to make its mark in the world of home audio.

Topics Consumer Technology)

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