#United States #Dallas #Purlin #10xSearch #Edge Pitch

The 2026 Edge Pitch Battle: A Showcase of Innovation in Proptech

In a thrilling competition that brought together some of the brightest minds in the real estate technology sector, 10xSearch emerged as the winner of the 2026 Edge Pitch Battle, held in Dallas on October 28-29. This event, orchestrated by T3 Sixty and Real Estate News, attracted eight dynamic proptech startups, each vying for recognition and the opportunity to showcase their innovative solutions in a changing market landscape.

10xSearch's Journey to Victory
The startup triumphed after demonstrating its impressive capabilities to help real estate brokerages enhance their visibility across search engines and AI-driven platforms. As consumer behavior shifts towards making initial contacts through AI tools, the services offered by 10xSearch become increasingly essential. Notably, the judges were highly impressed by how 10xSearch simplified the complex challenges associated with online search and presence.

Tarek El Moussa, renowned founder of Nestla and CEO of Tarek Buys Houses, emphasized the importance of being present in AI responses, stating: "If AI is where buyers and sellers start, you had better be in the answer." This resonates with the growing trend of AI's pivotal role in real estate transactions.

Audience Favorite: Purlin
While judges awarded the title to 10xSearch, the audience had their favorite in Purlin, a platform that adeptly guides users through the home buying process, from the initial search all the way to closing a deal. Sunny Tracey, a judge and broker associate at Spyglass Realty, expressed enthusiasm about Purlin's practicality, highlighting that it caters to the daily needs of agents rather than merely serving as a tool for demos.

Competing Against the Best
The competition featured other notable participants, including Agent Buddi, FIJI, and several more tech-forward solutions that address various aspects of the real estate life cycle—from client acquisition to transactions and agent safety. The judges evaluated each startup based on product innovation, market potential, and pitch effectiveness, creating a highly competitive and engaging environment.

Implications of the Win
Winning the Edge Pitch Battle is not just a trophy for 10xSearch; it represents a significant step in positioning the company as a leader in the evolving field of proptech. Bryson Creighton, senior vice president of technology at T3 Sixty, remarked, "The way buyers and sellers find their next home or agent is changing. More and more of them start with an AI chat instead of a website, and brokerages and agents need to show up in those conversations."

Looking Ahead
The victory at the Edge Pitch Battle serves as a precursor to the unveiling of the 2027 Swanepoel Trends Report, which is likely to focus on how AI technologies are reshaping consumer interactions in the real estate industry. For startups like 10xSearch, this acknowledgment signals a robust future, one that intertwines cutting-edge tech with real-world applications.

As the proptech landscape continues to expand, keeping an eye on innovative players like 10xSearch and Purlin will be critical for investors and industry professionals keen on leveraging technology to improve real estate transactions. With AI taking center stage, companies must adapt or risk falling behind in this digital revolution.

Conclusion
The Edge Pitch Battle is not just a competition; it’s a platform that introduces the next wave of innovations that will likely change how real estate professionals operate in the future. As seen through the performances, both 10xSearch and Purlin are paving the way with their unique solutions, promising an exciting future ahead in the world of property technology.