Celebrate Obon with AR: Join the 10th Bear-kun AR Photo Contest!

Apaman Network Co., Ltd., based in Chiyoda, Tokyo, is excited to announce the 10th installment of its Bear-kun AR Photo Contest, set to take place from August 12 to 18, 2025. This year, the theme centers around 'Obon Scenery and Fireworks Bear-kun', inviting participants to creatively combine AR elements with traditional Obon practices such as visiting family graves, Bon Odori dances, and festive meals.

A Fresh Twist on a Cherished Tradition

As the way people return to their hometowns for Obon evolves, Apaman aims to enhance the experience of this vital cultural event through innovative approaches. The Bear-kun AR project promotes interaction between the digital and the tangible, allowing families to create lasting summer memories alongside Bear-kun, Apaman's beloved mascot.

Contest Guidelines

The contest runs from August 12 at 10:00 AM until August 18 at 9:30 AM, with an easy three-step participation process:
1. Scan the QR code to launch the official AR application for Bear-kun (no app download required).
2. Capture a photo with Fireworks Bear-kun using AR.
3. Share your creation on Instagram or X (formerly Twitter) with the hashtag #BearKunARExperience. Remember to keep your account public; otherwise, your entry will be void.

Prizes: Three carefully selected winners will receive a special 'Thank You from Bear-kun' award.

Announcement of Winners: Successfully announced winners will receive a direct message by August 19 at 6:00 PM.

Publication of Winning Entries: All selected photos will be showcased on the Bear-kun special website on August 20.

Why You Should Join

The contest offers a unique opportunity to collaborate with Bear-kun while exploring the blend of AR technology and real-life Obon experiences. Participants can create fun, heartwarming photos framed by cultural heritage, elevating the traditional Obon festivities into a delightful augmented reality experience.

More than Just a Contest

Bear-kun, embodying the motto of 'Making Housing More Fun and Friendly,' represents Apaman's commitment to connecting communities through engaging activities. More than just a mascot, Bear-kun serves as a bridge between digital innovation and social values, further enhancing Apaman's branding and community outreach initiatives.

Upcoming Features and Experiences

To deepen relationships with fans across Japan, Bear-kun will be featured at various Apaman shops and community events nationwide. The AR experience offers a delightful adventure for both young and old, fostering connections that underline the importance of family and togetherness.

For all the Bear-kun enthusiasts out there, check out the detailed AR experience and photo submission guidelines on our special URL, and don’t miss out on this unique opportunity to create remarkable summer memories!

Conclusion

We look forward to seeing your creative entries combining the essence of Obon with the magic of AR. Capture your moments with Fireworks Bear-kun, and join us in celebrating a cherished tradition with a modern twist!

Learn More about Bear-kun's Adventures

Bear-kun continues to celebrate and foster community spirit while spreading joy. Visit our dedicated Bear-kun page for updates and further participation details.

For media inquiries:
Contact APAMAN Co., Ltd. media relations at [email protected].