ECHOES Launches New Rental Service with Proven Success Rate to Help Landlords Lease Properties Faster

ECHOES Unveils New Rental Service for Landlords

ECHOES, operated by SIRE Co., Ltd. in Meguro, Tokyo, has officially launched a new rental matching service called "ECHOES Zubakudume Nakai". This initiative is designed to help landlords fill vacancies more efficiently. The service aims to take rental agreements to the next level, achieving a remarkable success rate of approximately 1.5 times that of previous methods during its testing phase.

Background of ECHOES Zubakudume Nakai

ECHOES has historically focused on enhancing support for landlords to minimize vacancy times. The primary goal has been to generate inquiry leads, utilizing enhanced ad visibility through platforms like SUUMO, HOME'S, and others, while expanding collaborations with various inter-industry networks. The improvements made to inquiry processes have increased the number of leads landlords receive.

However, while landlords frequently receive inquiries, many find that closing deals has proven elusive. Properties have lost potential tenants to competitors, resulting in what could be described as near-misses. In response, ECHOES developed the Zubakudume Nakai service with a purpose: not only to increase inquiries but also to ensure that these inquiries lead to finalized lease agreements.

What is ECHOES Zubakudume Nakai?

The service, Zubakudume Nakai, features a specialized team within ECHOES that exclusively presents singular properties to prospective tenants. This exclusive approach eliminates the competition presented by other properties.

Landlords can benefit significantly from this service by avoiding the pitfalls of having tenants compare properties. This is accomplished through tailored viewings designed to encourage a lease decision on that particular property alone.

Landlords may have experienced scenarios like:

- Planning multiple property viewings, only to see tenants turn away for other listings.
- Tenants wishing they were given certain criteria beforehand to better meet their needs.

Zubakudume Nakai directly addresses these challenges, streamlining the viewing process to create an environment where locators are set up for a decisive agreement.

Results from Testing Phase

The Zubakudume Nakai service was subjected to a pilot study conducted from April to June 2025, which revealed the service's exceptional performance—recording an impressive 1.5 times the conversion rates compared to traditional agent-led viewings. Data from 2,207 viewings showed that this new approach significantly optimizes the leasing process.

Why the High Conversion Rates?

1. Direct Approach

By focusing on a single property, the custom-tailored viewing approach encourages tenants to commit to that specific property rather than comparing it against numerous others. This strategy has proven effective in achieving higher success rates.

2. Preparatory Work

Pre-emptively gathering prospective tenants' requirements and concerns allows ECHOES to address any hesitations before the viewing. For instance, if a tenant has a specific need for parking, the team prepares in advance to ensure that such requirements are met.

3. Follow-Up Engagement

After viewings, the ECHOES team provides thorough follow-up communications, gathering feedback and areas of concern, which helps landlords improve their offerings based on real-time data.

Future Prospects

ECHOES plans to continue harnessing technologies like AI to improve the upcoming services and further bolster conversion rates. The goal is to simplify the listing process, allowing landlords to fill vacancies quickly by automating tasks related to rental listing on portals.

The ECHOES Solution

Launched in December 2020, ECHOES was designed to facilitate landlords’ ability to list their properties on rental platforms and attract tenants effectively. The service has gained popularity due to its user-friendly features, high-quality ad generation, and data analytics capabilities. Landlords are increasingly choosing to manage their rental listings to optimize costs and maximize profitability.

Company Overview

SIRE seeks to “maximize rental profitability through IT and engage landlords actively.” Founded on this vision, SIRE continues to revolutionize how landlords approach property management in Japan.