#USA #Novato #Zenni Optical #Zunnies #Zunscreen

Zenni Optical's Exciting New Launch: Zunnies Collection

Zenni Optical, a leader in the online eyewear industry, has announced the reintroduction of its popular Zunnies collection, marking a big leap forward in fashionable sunwear. The collection embraces a variety of stylish sunglass designs that cater to all kinds of fashion preferences, along with the introduction of the new Zunscreen™ lens technology, which promises to take sun protection to the next level.

Originally designed as RX frames for athletic activities like cycling and running, Zunnies has now transformed into a comprehensive sunwear collection. This relaunch combines athletic performance with everyday wearability, demonstrating Zenni's commitment to providing high-quality, stylish eyewear for all occasions.

At the heart of this innovation is Zenni’s Zunscreen technology, which features a premium, multi-layer lens designed to offer superlative solar protection. Unlike traditional sunglasses that primarily filter UV rays, Zunscreen lenses go further, providing enhanced defense against blue light, infrared wavelengths, and glare. This technological advancement offers a holistic approach to eye safety, making the new Zunnies a vital accessory for anyone spending time in the sun.

Dr. Steven Lee, Director of Digital Innovation at Zenni, elaborates on this cutting-edge lens: "Traditional sunglasses are primarily concerned with UV protection, but our eyes face a wider array of potential threats on a daily basis. With Zunscreen, we’re addressing the broader spectrum of dangers with a meticulously engineered lens system that combines UV, blue light, and glare filtering capabilities."

With more than 2,000 unique Zunnies styles available, along with options for prescription lenses, the collection does not compromise on either fashion or functionality. Each style is crafted from durable materials optimal for all-day wear, easily transitioning from urban environments to tropical getaways.

Veronica Alcaro, Zenni's VP of Brand, highlights the strategic pivot in the Zunnies collection: "We are not just focused on performance; we're also highlighting style. This fresh iteration of Zunnies allows us to offer frames that not only serve practical purposes but also resonate with the fashion-forward consumer."

The new Zunnies collection, complete with Zunscreen lens technology, became available to customers starting June 29, allowing fashion enthusiasts to shop for the latest in stylish protective eyewear at Zenni.com.

About Zenni Optical

Zenni Optical has been a pioneer in making eyewear accessible online since 2003. Their mission revolves around delivering affordable and varied eyewear options for everyone, with prices for prescription glasses beginning under $10. The brand emphasizes individualized expression through a wide array of stylish frames, sunglasses, and other protective eyewear while also collaborating with influential figures in fashion and sports.

With its base in the San Francisco Bay Area, Zenni has revolutionized the traditional retail eyewear model, leading the U.S. online eyewear market with over 70 million frames sold globally. Zenni’s impressive collaborations include partnerships with athletes and designers, offering unique collections that merge functionality with style. For more information on Zenni Optical and their latest products, visit zenni.com/press.