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Celebrating Five Years of EHONS

EHONS, a beloved bookstore and merchandise shop specializing in picture books and original goods, is marking its fifth anniversary with a special release. On October 20, 2026, the official book titled EHONS BOOK: Goods Next to Picture Books will hit the shelves, published by Seika Bunka, a renowned publisher in the field. This book not only showcases the diversity of EHONS's offerings but also celebrates the store's journey since its inception in October 2021.

Since its grand opening, EHONS has dedicated itself to delivering a unique selection of picture books alongside an array of enchanting merchandise, attracting readers of all ages. The upcoming book, which will be available for purchase at various outlets including Maruzen & Junkudo bookstores and EHONS locations, seeks to encapsulate the essence of stories that begin with picture books and extend to creative goods.

The book is divided into seven themes that illustrate the extensive collection of over 1,000 unique items introduced by around 50 talented writers and artists: “Beginning Goods”, “Masterpieces”, “I’m Hooked!”, “Wandering into the World”, “Heartwarming”, “Japanese Crafts”, and “Into the Stories”. Each theme features both classic tales and modern favorites, showcasing works that have become cherished over generations as well as inventive narratives that inspire younger audiences.

Moreover, EHONS BOOK provides an exclusive look into the creative processes behind select merchandise. For instance, it details the making of the gauze handkerchiefs from the “Chip and Choco” series, created by renowned artist Doi Kaya, and includes captivating interviews with prominent creators such as Kurahashi Rei and Nagai Ikuko. The book will also feature heartfelt hand-drawn congratulatory messages from 12 celebrated authors, making it a treasure trove of insights and behind-the-scenes stories.

Additionally, readers will find an original piece, Five Small Stories, written by acclaimed author Ishii Mutsumi, alongside a thought-provoking column reflecting on the importance of EHONS and the world of stories.

As a special offer for early buyers, starting September 5, 2026, those who reserve the book through designated stores will receive a delightful original stationery set featuring characters from the Chip and Choco series. This limited-time bonus is available only for those who place their orders early, ensuring that they add an exclusive item to their collection.

To maximize its impact and accessibility, EHONS's fifth-anniversary book initiative reinforces the store's mission: to connect people through stories and inspired creations. By flipping through the pages of this beautifully designed volume, readers will rekindle their love for picture books and discover the vibrant intersection of storytelling and innovative merchandise.

The book's contents will cover a wide range of topics related to EHONS's history, the significance of picture books in nurturing creativity and imagination, and how the merchandise serves as an extension of those beloved tales.

The time has come to celebrate the rich narrative tapestry crafted by EHONS. This October, as the pages of EHONS BOOK turn, readers young and old are invited to rediscover how the world of picture books can intertwine with everyday life through unique and enchanting merchandise.