#Health Promotion #Muscle Mart #Skim Milk

Experience the Unique Muscle Mart in Shibuya

This March 28th and 29th, Shibuya will play host to an extraordinary pop-up experience—Muscle Mart! This innovative convenience store, staffed by muscle-bound employees, aims to educate the public about the importance of skim milk in a fun and engaging way. Located at SPACE D9 GALLERY STUDIO, this limited-time event is part of a broader initiative by the National Agricultural Cooperative Federation (Zennou) to promote the benefits of skim milk through direct customer interaction.

The Mission Behind Muscle Mart

The primary goal of the Muscle Mart is to raise awareness of skim milk—often overlooked despite its high protein and low-fat benefits. This pop-up will provide visitors with a hands-on approach to understand skim milk’s functionality and convenience. By teaming up with Kayac Inc., led by CEO Daisuke Yanagisawa, the event aims to establish a 'new sustainable health habit' that supports local dairy farmers while encouraging healthier lifestyle choices among consumers.

Products on Offer

Attendees at Muscle Mart will have the chance to enjoy various complimentary items, including three limited-edition muscle-shaped breads. The event will feature:

• - Marumaccho (Cream Bun): A delicious cream-filled bun made from skim milk.
• - Bone Boot: A soft bread with a sausage, enriched with skim milk, featuring a unique bone-like shape.
• - Mr. Salty: A salty bread designed to mimic a legendary bodybuilder's pose—the perfect blend of visual appeal and taste.

In addition to breads, participants can sample the NON FAT MILK PROTEIN, made from domestically-sourced skim milk. With flavors like milk cocoa, banana ore, and vanilla, it promises an exciting taste while fueling your daily protein needs.

Engaging Activities

Muscle Mart will offer a range of free experiences. Visitors can explore:

• - A magazine corner to learn more about skim milk.
• - The