#Japan #Tokyo #The Idolmaster #Shiny Colors #Alstroemeria

The Idolmaster Shiny Colors Bookstore Collaboration Campaign

The highly anticipated collaboration campaign between the famed idol production game, The Idolmaster Shiny Colors, and book retailers in Japan is set to begin on March 16, 2026. This exciting event will be held in 563 bookstores nationwide, bringing fans special merchandise, exclusive visuals, and unique experiences.

Campaign Overview

During this campaign, three characters from the popular idol unit Alstroemeria will be featured in specially illustrated visuals showcasing them in stylish spring outfits as they search for books in the bookstore. Additionally, fans will receive original bookmarks, featuring designs from all eight idol units in the game, with a total of 12 different types available as gifts.

What to Expect:

• - Event Duration: March 16, 2026 - April 12, 2026
• - Participating Bookstores: A comprehensive list can be found here.

Campaign Highlights:

1. Original Bookmark Giveaway: Whenever customers make a purchase of 1,000 yen or more (tax included), they can present a specified image or mention it at the cash register to receive one random original bookmark.
- The bookmarks feature the stylish Alstroemeria characters and designs from various idol units, ready to charm fans.
- The products eligible for this offer include books, stationery, and merchandise, with specific exclusions for gift certificates and other vouchers.
- The bookmark distribution is limited, available until supplies run out.

2. Original Merchandise Pre-order Sales: Selected stores and some EC sites will offer pre-orders for original merchandise that utilizes the special illustrations. Items include an assortment of acrylic stands, a magazine-style tapestry, and a unique acrylic charm set, allowing fans to mix and match character dialogues with their favorite idols.
- Customers who order at the store will receive a special magazine-style paper showcasing a cherished book from Alstroemeria's characters.
- Pre-order Period: March 16, 2026 - April 12, 2026, for physical stores; and March 16, 2026, at 10 AM to April 13, 2026, at online stores.
- Delivery: Items will be available for pickup or shipping beginning July 16, 2026.

3. Exclusive In-Store and Online Merchandise Sales: Some participating bookstores and EC sites will retail themed items like a magazine-style cardholder and book covers adorned with Shiny Colors branding.
- Details can be found at this link.

About The Idolmaster Shiny Colors

Launched in 2018 as a part of the larger Idolmaster series, Shiny Colors has expanded beyond gaming, featuring live events, merchandise, CDs, radio shows, and anime adaptations. The game itself is available on platforms such as enza and has captured the hearts of fans who indulge in the world of idol management.

For additional insights into The Idolmaster Shiny Colors, fans can visit the official site or follow the brand on official social media to keep up with the latest updates.

Contact Information

For any inquiries regarding the campaign, please reach out to the Marketing Division at Nippon Shuppan Hanbai Co., Ltd.:
担当者: 片山、横田、高橋
TEL: 03-3233-4854
E-mail: [email protected]

Join in the fun and excitement of this unique collaboration and immerse yourself in the world of The Idolmaster Shiny Colors while enjoying reading!