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Brawny® 3-Ply Paper Towels: Your New Cleaning Ally

Life can often be messy, and sometimes it feels like a break is long overdue. Spring cleaning, an opportunity for rejuvenation, often devolves into one person feeling overloaded with tasks. Brawny® is here to change that narrative with its newest innovation: the 3-Ply paper towel. This product is built to handle any mess, effortlessly taking on spills from the tiniest drips to major clean-ups.

Introducing the Brawny® 3-Ply Paper Towel

Say goodbye to the standard 2-Ply and welcome the Brawny® 3-Ply paper towel into your home. This isn't just any paper towel; it's the strongest, most absorbent iteration yet, developed for ultimate performance during your most challenging cleaning moments. It stands out as the only 3-Ply option in the market, crafted specifically to tackle life’s messy surprises.

Meet the Brawny® Guys

Alongside this powerful new product, Brawny® is introducing the Brawny® 3-Ply Guys, a team of plaid-clad men dedicated to assisting with household tasks. Why three? Research shows that 60% of people find their partners more attractive when they help out around the house! The Brawny® 3-Ply Guys are here to elevate that experience. These capable characters will visit select cities to help clean homes, ensuring that the spirit of cooperation is promoted alongside efficiency and dependability.

A Spring Cleaning Initiative

Beginning this May, the Brawny® 3-Ply Guys will offer free home cleaning services in New York, Los Angeles, and Dallas-Fort Worth. This unique promotion is designed not just to showcase their strength but to encourage communal effort in home cleaning tasks. To enter for a chance to win this helping hand, residents in these areas only need to visit the Brawny website during the specified booking windows.

• - New York, NY: May 13 - May 19
• - Los Angeles, CA: May 20 - May 26
• - Dallas-Fort Worth, TX: May 27 - June 2

Reinforcing the Brand’s Core Values

Kasey Tahmosh, the Brawny® Brand Building Manager, expresses how the brand has consistently empowered consumers to tackle messes with confidence. With this new initiative and product launch, Brawny® is reinforcing its commitment to reliability and strength, ensuring that spring cleaning feels less daunting and more invigorating.

Brawny® has been synonymous with dependability for over 50 years, and now, with their innovative 3-Ply paper towel and the new helpful cleaning squad, they are transforming spring cleaning into a competition of charm and efficiency. After all, life can get messy, but your cleaning tools shouldn’t add to the chaos.

About Georgia-Pacific

Georgia-Pacific, the parent company of Brawny®, is recognized as one of the leading producers of various paper products globally, including bath tissue and paper towels. With a commitment to quality and sustainability, Georgia-Pacific operates more than 150 facilities across the United States, employing around 30,000 people directly. To learn more about the Brawny® brand or to participate in the cleaning initiative, visit www.brawny.com today.