#United States #New York #Communications #Collective Power #Diversity Action Alliance

A New Chapter in Representation: The Diversity Action Alliance's 2026 Strategy

The Diversity Action Alliance (DAA) has made waves with its recent announcement regarding the formation of its 2026 Board of Directors, describing a strategic initiative focused on 'Collective Power.' As a leading organization in the public relations and communication sectors, DAA is driving a critical agenda towards enhancing diversity within industry leadership.

A Momentous Announcement

On February 25, 2026, DAA unveiled one of the most diverse governing boards in its history. This new board comprises eleven leaders from a variety of backgrounds, representing agencies, corporations, academia, advocacy groups, and media. Carmella Glover, the President of DAA, highlighted the significance of this initiative during a time when diversity, equity, and inclusion commitments are increasingly challenged in corporate America. The board aims not only to track the progress of representation within the field but also to accelerate it through mobilization and direct action.

“Collective power works when there is a sense of shared leadership, multiple perspectives, and clear responsibility,” Glover stated. This approach is particularly vital when considering demographic changes. The U.S. Census Bureau indicates that by 2045, no single group will hold a majority, making diverse leadership not just a social imperative but a strategic business advantage.

A Diverse Governing Board

The newly appointed board members encompass a broad spectrum of experiences and identities:

• - Soon Mee Kim: Board Chair
• - Troy Blackwell, Jr.: Interim Treasurer, Vice Chair
• - Tony Cheevers: Customer Success Officer, Researchscape International
• - Sonia Diaz: Founder and President, Zaid Communications
• - Bill Imada: Chief Connectivity Officer, IW Group
• - Olga Fleming: CEO, MMC
• - Mike Kuczkowski: Founder & CEO, Orangefiery
• - Michael Marinello: Managing Director, J.P. Morgan Payments
• - Delano Massey: Partner, Multicultural Media and Correspondents Association
• - Kim Sample: President, PR Council
• - Barby K. Siegel: CEO, Zeno Group

This diverse team reflects DAA's shift from simply measuring diversity to actively managing and advocating for it, ensuring the organization adapts to evolving professional landscapes.

Transitioning to Independence

This latest board announcement marks a significant milestone for DAA as it also celebrates its one-year anniversary as an independent nonprofit organization. Founded through collaborations by several industry groups, DAA became an autonomous entity in 2025, thus gaining full control over its governance and strategic direction, including setting its own research and advocacy agendas.

DAA's transition to independence underscores its dedication to advancing an inclusive, globally-minded communications and PR industry. As it develops its initiatives further, DAA is poised to positively impact the representation of diverse voices in the communications field, reinforcing the correlation between inclusivity and enhanced innovation and decision-making.

The Road Ahead

The announcement also illustrates the urgency of DAA's initiatives during a time where societal pressures increasingly require corporate accountability and action towards diversity and inclusion. In a market where multicultural consumer buying power is already in the trillions, ensuring that leadership reflects the broader population is not merely ethical; it’s essential for business growth and success.

As the DAA embarks on this new chapter, stakeholders and industry members can look forward to numerous initiatives and updates that promise to strengthen the voice of diversity in communications. The organization aims to continue serving as a convener, advocate, and accountability partner for the industry, furthering its mission of fostering inclusive leadership and bridging pathways.

For detailed information about the Diversity Action Alliance, visit Diversity Action Alliance.