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La Crema and Playa Society Unite for a Special Collection

In an exciting collaboration between La Crema, the official wine partner of the WNBA, and Playa Society, a groundbreaking streetwear brand, the limited-edition “Cheers to Women Winning” collection has been launched. This exclusive line, available on July 7th at 10 AM ET through playasociety.com, aims to honor women's contributions to sports in conjunction with the upcoming 2025 ATT WNBA All-Star event.

A Toast to Unstoppable Women

The launch of this collection is more than just a retail event; it is a celebration of women’s achievements both on and off the court. Founder and artist Esther Wallace underscores the importance of this project, stating, “This collaboration is about giving women their flowers—on and off the court. ‘Cheers to Women Winning’ is a toast to everyone that is breaking barriers, showing up, and setting the tone.” This empowering message resonates not only with the athletes but also with fans who have supported women’s sports through the years.

Event Highlights at WNBA Live Fan Festival

Fans eager to celebrate the launch can attend the WNBA Live Fan Festival, taking place as part of the All-Star Weekend in Indianapolis. At this vibrant event, La Crema and Playa Society will unveil their new collection while engaging in essential discussions about women's roles in sports and creative design. The event aims to spotlight Esther’s creative process while celebrating women’s visibility in both fashion and athletics.

Hailey Hartford Murray, Co-proprietor of La Crema, shared her excitement for the collaboration by stating, “We’re thrilled to bring the 'Cheers to Women Winning' collection to life at this year’s WNBA Live event. This collaboration with Playa Society celebrates the accomplishments of the incredible women who make this league so special and the unique sense of style they bring to the game and life.”

About La Crema: Pioneers in Winemaking

Established in 1979, La Crema is a family-owned, women-led winery that continues to set high standards in the wine industry. Recently recognized as the American Winery of the Year by Wine Enthusiast Magazine, La Crema produces wines from top-rated growing regions, ensuring a consistent level of exemplary quality and sustainable practices. Since joining the WNBA as its official wine partner in April 2024, La Crema has fostered partnerships with notable teams, including the Golden State Valkyries, Indiana Fever, and Phoenix Mercury.

About Playa Society: Bridging Culture and Style

Founded in 2018 by Esther Wallace, Playa Society is a lifestyle brand that merges sports culture with fashion, emphasizing authentic design and storytelling. The brand aims to empower athletes and fans alike to express themselves through style. With innovative designs and bold campaigns, Playa Society has made a significant impact on the fashion scene, particularly within the WNBA community.

Conclusion

The collaboration between La Crema and Playa Society transcends mere product offerings; it serves as a platform for promoting equality and recognizing the achievements of women in sports. Fans looking to combine style with meaningful representation should not miss out on the opportunity to explore this exclusive collection.

To learn more about La Crema and the capsule collection, visit LaCrema.com and Playasociety.com.