#Japan #Osaka #Japanese Sweets #OIMO MERCI #Oimo Butter Soft

OIMO MERCI Launches New Sweet Potato Butter Soft Cookies

OIMO MERCI, a delightful sweet potato dessert brand under Doshisha Corporation, has introduced a new treat: the Sweet Potato Butter Soft Cookies. This exciting product is set to hit the online store, amine Sweets Online, starting September 16, 2023. Doshisha, with its headquarters in Osaka, has cultivated a reputation for quality and innovation in living-related products, and this new release continues that legacy.

What is OIMO MERCI?

OIMO MERCI translates to 'sweet potatoes fell in love with Paris,' a brand rooted in the celebration of sweet potatoes. Each dessert is crafted with care, using the finest varieties of sweet potatoes tailored for unique flavors. This whimsical brand tells the story of Mercy, a sweet potato girl, who was captivated by traditional French confections during her travels in Paris and decided to create her own sweet potato-based versions, marrying the essence of both cultures.

Each product comes with a charming card that narrates the journey of Mercy and her delightful discoveries in Paris, enhancing the experience not just of the sweets, but also the story that accompanies them.

About the New Product

The Sweet Potato Butter Soft Cookies stand out with their rich aroma of sweet potatoes combined with the luxurious essence of high-quality butter. This buttery delight offers a moist texture and a melt-in-the-mouth sensation that is sure to please everyone. The creation process emphasizes not only taste but also the handcrafted essence that goes into each cookie.

It’s also important to note that each Sweet Potato Butter Soft Cookie is paired with a unique little story about Mercy's experience in Paris, where she encountered the fragrant allure of authentic French butter. This personalized touch makes indulging in these cookies an even more enjoyable affair.

Product Details

• - Availability: Initially launched at Doshisha's official online store, amine Sweets Online, with plans for in-store purchases to follow soon after.
• - Sales Period: Starting from September 16, 2023.
• - Pricing: The Sweet Potato Butter Soft Cookies come in two sizes: a pack of 5 for ¥1,080 (tax included) and a pack of 10 for ¥2,160 (tax included).

Brand Philosophy

OIMO MERCI's motto, 'Oimo meets Paris,' encapsulates the essence of this delightful brand. The brand's vision is to transform delicious sweet potatoes into stylish and exquisite sweets that evoke the spirit of Parisian patisseries. By blending premium ingredients with the artistry of confectionery, OIMO MERCI aims to offer a sweet escape to anyone who indulges in its products.

About Doshisha Corporation

Doshisha Corporation, founded in January 1977 and based in Osaka, is known for its innovative approach to lifestyle products. Under the leadership of President Masayuki Nomura, the company continues to expand its horizons, focusing on quality and creativity. With operations not just in Osaka but also in Tokyo, Doshisha has managed to establish a widespread and trusted brand presence.

For more information about the company, please visit their official website at Doshisha Corporation.

Customer Inquiries

For any questions regarding the new Sweet Potato Butter Soft Cookies, customers can reach Doshisha’s Customer Service team at 0120-104-481 during business hours (weekdays from 9 AM to 5 PM).

In conclusion, mark your calendars for September 16 and get ready to taste the delightful fusion of sweet potatoes and Parisian flair at home with OIMO MERCI's newest offering!