#Japan #Tokyo #marketing skills #Business Strategies #Ryo Meguru

The Essential Thinking Skills for the AI Era

As the AI era unfolds, the ability to adapt and innovate becomes crucial for business professionals. A newly released book titled Creating the Marketing Mindset as a Business Skill aims to equip readers with practical skills to thrive in this changing landscape.

Overview of the Book

Published by Shoeisha on September 14, 2026, this insightful volume emphasizes the significance of understanding customer needs and deriving optimal solutions based on empirical data. Authored by Ryo Meguru, a seasoned marketing consultant and founder of Marketing Eyes Inc., the book distills the core principles of a mindset crucial for modern success.

The Essence of Marketing Mindset

The marketing mindset, or 'Marketing Brain' as referred to in the book, is centered around effective communication. It encourages readers to shift their perspective, transforming the narrative from themselves to the customer. By doing so, individuals can eliminate the often-dreaded 'sales pitch feel' during presentations and proposals. This psychological shift not only enhances rapport with clients but also increases the likelihood of receiving approval on ideas and projects.

Key Components of the Marketing Mindset

The book elaborates on the dual thought processes that define the marketing mindset: logical and lateral thinking. With the integration of these approaches, individuals can expand their capabilities, enabling them to understand customers better and craft suitable strategies. The practical methods highlighted within the book can be implemented immediately, making it accessible for anyone, regardless of their background in marketing.

Target Audience

Creating the Marketing Mindset as a Business Skill is particularly beneficial for:

• - Sales and presentation professionals looking to remove discomfort from their pitches and secure deals effortlessly.
• - Team members or leaders who wish to facilitate smooth communication within their organizations.
• - Professionals eager to develop the irreplaceable skills of inquiry and critical thinking that AI cannot replicate.

Book Details

The book spans 280 pages and is priced at ¥1,760 (¥1,600 plus 10% tax). It provides a comprehensive understanding in an estimated reading time of just two hours.

Table of Contents

1. Prologue: What Drives Exceptional Results?
2. Defining the Marketing Mindset and Its Impact.
3. Two Key Thought Processes and Three Essential Senses of the Marketing Mindset.
4. Strengthening Logical Thinking for Work Success.
5. Overcoming Logical Thinking’s Limitations with Lateral Thinking.
6. Cultivating Customer Understanding for Better Engagement.
7. Designing Effective Strategies Through Reverse Engineering.
8. Building Creative Proposals that Speak to the Heart.
9. Enhancing Team Dynamics via the Marketing Mindset.

Author's Profile

Ryo Meguru is a distinguished marketing consultant with a rich history in the field. After gaining extensive experience in prominent companies such as Philip Morris, Amazon Japan, J:COM, and Mastercard, he founded Marketing Eyes Inc. He holds an MBA from Indiana University in the United States. His expertise spans brand management, marketing communication, and integrating marketing into B2B sales organizations. Meguru authored multiple publications, establishing his reputation within the industry.

For those interested in acquiring this pivotal book, it is available at bookstores nationwide and online platforms including Amazon and Shoeisha's website. Embrace the 'Marketing Mindset' to enhance your skills and make a significant impact in the AI-driven business landscape.