Heather Ripley to Share Insights on PR Strategies at PHCC CONNECT 2025

Heather Ripley to Share PR Insights at PHCC CONNECT 2025

Heather Ripley, the visionary behind Ripley PR, a leading public relations firm that caters to the home service and skilled trades sectors, is set to take the stage at PHCC CONNECT 2025. This highly anticipated annual conference organized by the Plumbing-Heating-Cooling Contractors Association will take place from October 27th to 30th in Grand Rapids, Michigan. The conference promises a collaborative atmosphere filled with educational opportunities aimed at enhancing the industry's standards and practices.

A Focus on Community Connection

As part of this year's theme, "Growth Through Collaboration," Ripley will lead a session titled "Rise Above the Noise: Harness PR to Strengthen Your Community Connection" on October 29 from 2:00 PM to 3:15 PM. This session promises to provide home service business owners with actionable strategies to build trust within their communities, ultimately positioning themselves as local authorities in their respective markets. Ripley's approach challenges the traditional notion of public relations as merely a reactive process, underscoring its potential as a proactive tool for establishing meaningful community ties and distinguishing one’s brand in a competitive landscape.

Ripley states, "Public relations is sometimes thought of as something that's strictly reactive, but nothing could be further from the truth. When managed proactively and strategically, PR can be a powerful tool for connecting with a local audience and for building real brand distinction." This innovative perspective is not only refreshing but necessary in today's fast-paced market where effective communication can define a business’s reputation.

Practical Takeaways for Contractors

Attendees of Ripley's presentation can expect to gain insights specifically tailored for the home service industry. She will share practical frameworks that can be implemented immediately to enhance brand visibility and community engagement. Furthermore, Ripley will introduce proven tactics for optimizing online presence, focusing particularly on adapting to AI-driven searches—a crucial element for service providers seeking to attract prospective customers in today’s digital-first world.

In addition to her session, Heather Ripley will participate in a panel discussion entitled "Crisis Control: Effective Communication, Coordination, Prevention, and Preparation," scheduled for October 29 from 11:15 AM to 12:30 PM. Here, she will collaborate with other experts to explore strategies that contractors can employ to safeguard their reputations amid potential crises, reinforcing the need for preparedness, clear communication, and effective coordination. As Ripley aptly points out, "Every home service contractor is just one headline, one review, or one misstep away from a significant reputational threat. My goal is to help business owners walk away with a clear plan to protect the business they've worked so hard to build, both through proactive PR and through crisis readiness."

A Leader in PR for Home Services

Founded in 2013, Ripley PR has established itself as a trusted name in the realm of public relations, particularly for industries such as home services, manufacturing, franchising, and B2B technology. The agency's accolades include being recognized as the Best Communications/PR Agency at the Merit Awards in 2025 and featured as one of America's Top PR Agencies by Newsweek in 2024.

Heather Ripley’s extensive experience in enhancing the visibility and reputation of contractors positions her as a thought leader in the field, having received multiple honors, including the PRNews Top Women Award in 2024 and recognition by ACHR News as one of the Top Women in HVAC the same year. Her insights stem from years of dedicated service to her clients and a commitment to elevating industry standards.

In summary, PHCC CONNECT 2025 represents a valuable opportunity for professionals in the plumbing, heating, and cooling industries to engage with expert insights, foster community relationships, and enhance their public relations strategies through Heather Ripley's invaluable expertise. For further details on the event and to register, visit PHCC CONNECT 2025. For an overview of Ripley PR, explore their services at Ripley PR.