#France #Cannes #CAMPARI #Mads Mikkelsen #Cannes Festival

Campari Celebrates the Art of Cinema at Cannes 2025

Campari, the iconic Italian aperitif, is making its grand return to the prestigious Cannes Film Festival for the fourth consecutive year as an official partner, this time featuring the celebrated actor Mads Mikkelsen. Known for its vibrant red color and distinct bitter flavor, Campari symbolizes passion and creativity, making it the perfect match for the artistic spirit of one of the film world's most illustrious events.

From May 13 to 24, 2025, the Croisette will be alive with celebrations that embody the artistic essence of cinema, thanks to a series of spectacular events hosted by Campari. A highlight will undoubtedly be the much-anticipated “Discover Red” event, taking place at Hyde Beach by Campari on Saturday, May 17. This glamorous gathering is dedicated to celebrating bold filmmakers in true Campari style, offering an immersive experience into the realm of creativity.

Additionally, Campari will play host to Breaking Through The Lens, an event aimed at empowering women and marginalized filmmakers by providing vital funding and support. This is part of Campari's commitment to championing diverse voices in the film industry.

The Hollywood Reporter is also collaborating with Campari for a special live recording of the Awards Chatter podcast in the Campari Lounge during the festival. This year features the legendary Oscar-winning actress Sissy Spacek, highlighting the intersection of cinema and classic cocktails.

Campari will also host officially recognized after-parties for film premieres, setting the mood for celebration after screenings of films like AMRUM starring Diane Kruger and Fuori featuring Valeria Golino. These gatherings offer attendees a chance to continue the cinematic conversation over expertly crafted cocktails.

Another significant attraction will be the introduction of a limited-edition cocktail, the Red Carpet – Cannes Edition, designed by Tommaso Cecca, Global Head of Camparino. This cocktail will feature a unique blend of Campari infused with hibiscus, vermouth, and Courvoisier VSOP, creating a drink that resonates with the vigor and opulence of both cinema and the picturesque Côte d'Azur.

Campari’s relationship with the Cannes Film Festival is not new; for over 40 years, the brand has passionately supported international film festivals while collaborating with renowned actors and directors who share a commitment to artistic expression. It serves as a bridge between the art of mixology and the storytelling of cinema.

Andrea Neri, Managing Director of House of Aperitifs, shared his insights on this partnership, stating, “Continuing our association with the Festival de Cannes is a celebration of the passionate creativity that lies behind some of the world’s most extraordinary films. Through our collaboration with Mads Mikkelsen and our diverse events during the festival, we honor those who follow their passions and create unforgettable experiences.”

As the festival approaches, anticipation is building. Campari encourages all attendees to experience the unique blend of film and cocktail culture, showcasing the artistry that mirrors their own. Keep up with the festivities by following @campariofficial for live updates.

For more about Campari’s rich history and its esteemed cocktail offerings, visit Campari's Official Website.

Notes for Editors:

• - For more details on Campari's events at the Cannes Film Festival, please refer to this news link or visit Campari on Instagram.
• - Enjoy responsibly and embrace the artistry in every sip and scene.