Applexus Technologies Strengthens Market Position with Lavendel Consulting Acquisition

Applexus Technologies Expands Reach with the Acquisition of Lavendel Consulting

In a significant move to strengthen its position in the marketplace, Applexus Technologies Inc., renowned for its expertise in SAP consulting, analytics, and Business AI solutions, has announced the acquisition of Lavendel Consulting. This acquisition, revealed on January 13, 2026, marks a strategic partnership between two industry leaders, combining Lavendel's exceptional pricing strategies with Applexus's robust technological support.

The Need for Intelligent Pricing Solutions

In today's rapidly evolving business landscape, companies are often faced with the dual challenges of managing market volatility and rising customer expectations. Pricing has emerged as one of the pivotal factors influencing business performance. The pressure for businesses to enhance profitability has led many to seek innovative solutions that can seamlessly integrate pricing intelligence into their operational frameworks.

The merger of Applexus and Lavendel aims to address these challenges head-on. By leveraging their combined strengths, the partnership will facilitate fully integrated pricing transformation programs that harmonize strategy, execution, and automation. This comprehensive approach will enable enterprises to adapt and thrive within a constantly changing environment.

Leadership Insights on the Acquisition

Sam Mathew, CEO of Applexus Technologies, emphasized the importance of this partnership, stating, "This partnership positions us at the forefront of AI-driven pricing transformation. By harnessing Applexus Labs' AI innovation, our global reach across North America and Europe, and Lavendel's pricing excellence, we will deliver solutions that address our clients' most complex pricing challenges."

Meanwhile, Nittu Thomas, COO of Applexus, highlighted the synergies between the two companies: "With around 80% of Pricefx customers operating on SAP, this partnership creates the premier partner for enterprises seeking integrated pricing and ERP optimization. We are investing in Lavendel's continued growth while bringing together the best of both organizations."

Lavendel Consulting's Expertise

Lavendel Consulting is recognized as the world’s largest independent Pricefx consulting partner. The firm boasts a team of seasoned professionals collectively holding over 300 years of experience in pricing strategy and implementation. As the only Pricefx partner with a 100% certified engineering team, Lavendel has a proven track record of successfully executing projects for Fortune 1000 companies across diverse sectors, including automotive, retail, manufacturing, food and beverage, chemical, and distribution industries.

Babu Prasath, CEO and Founder of Lavendel Consulting, expressed optimism about the collaboration: "Our goal is to become the number one pricing transformation partner in the market. Applexus's global scale, SAP expertise, and strong presence across key markets give us the platform to deliver end-to-end pricing solutions—from strategy through implementation, change management, and ongoing support."

Future Directions

Together, Applexus and Lavendel will work to deliver cutting-edge, AI-enabled pricing solutions that integrate seamlessly with SAP, thus creating a cohesive, intelligent operational framework for businesses. With a robust global delivery network, the partnership aims to enhance the pricing transformation journey for enterprises worldwide, solidifying their competitive edge in the marketplace.

About Applexus Technologies

Applexus Technologies Inc. stands as a leading Intelligent Enterprise Partner, enabling transformations in SAP, Business AI, and data analytics. Their efforts help organizations evolve into intelligent, autonomous enterprises, equipped to navigate the complexities of modern business.

For further details, visit Applexus.

About Lavendel Consulting

Lavendel Consulting specializes in providing comprehensive pricing strategy and optimization services globally, serving Fortune 1000 enterprises. The firm is committed to delivering effective solutions backed by expert knowledge and a commitment to innovation.

For more information, visit Lavendel Consulting.