NIKE BOOK 2 Launch
2026-02-12 04:50:56

Exciting Launch of NIKE's BOOK 2 'FRAGMENT' at V.A. Concept Store

NIKE Unveils BOOK 2 'FRAGMENT' Collaboration



On February 14, 2026, the highly anticipated NIKE BOOK 2 'FRAGMENT' will be officially launched at the V.A. Concept Store in Tokyo. This release, a collaborative effort between NIKE and the esteemed FRAGMENT design label, follows the successful launch of the FRIENDS & FAMILY model that gained attention last year.

The NIKE BOOK 2 represents the second signature model for NBA star Devin Booker, designed to pay homage to his exceptional career with the Phoenix Suns. Adopting the low-cut silhouette of its predecessor, the BOOK 1 ‘FRAGMENT,’ this new model integrates advanced technologies for enhanced performance. It reimagines the DNA of retro basketball shoes while infusing modern elements, making it not only stylish but highly functional on the court.

The new FRAGMENT model features a striking design with the iconic BOOK 2 and FRAGMENT logos displayed elegantly on the heel and side sole. In a charming contrast, the famous NIKE Swoosh is adorned in blue on one side and white on the other, complimenting the shoe's overall aesthetic while ensuring it stands out.

This limited-edition release signifies a unique opportunity for enthusiasts and collectors, as it will only be available at the V.A. store, making it a must-visit location. Fans eager to secure their pair will need to participate in the pre-sale lottery, taking place on the same day as the launch.

Pre-Entry Lottery Details


To address the high demand and limited stock, a pre-entry lottery will be conducted on February 14, 2026. Interested buyers can apply via the link below for a chance to enter the store early:

Important Dates:


  • - Application Period: February 12, 2026, 12:00 PM – February 13, 2026, 10:00 AM.

Please note,
  • - Submitting an application does not guarantee a purchase.
  • - Size availability cannot be guaranteed.
  • - Products are limited in quantity.
  • - More details and terms are provided in the application form.

Product Information:


  • - Product Name: NIKE BOOK 2 'FRAGMENT'
  • - Price: ¥22,660 (including tax)
  • - Release Date: February 14, 2026
  • - Location: V.A. Concept Store, Shibuya, Tokyo (6-1-9 Jingumae)
  • - Official Instagram: @va.tokyo
  • - Online Availability: The product will also be available at the V.A. online store shortly after its release. For updates, follow their official Instagram.

This launch marks an exciting chapter in both NIKE's collaboration history and Devin Booker's career, providing sneakerheads and basketball fans with an exclusive piece that embodies both style and performance. Don't miss the chance to capture a part of this momentous release!


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Topics Consumer Products & Retail)

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