#USA #New York #Nueva Network #Que Onnda #Audio Platform

Introduction

Nueva Network, the largest independently owned Spanish-language audio network in the United States, has recently unveiled its new platform titled Que Onnda. This innovative audio service aims to redefine how audiences engage with Latino culture through a seamless integration of radio, streaming, podcasts, and social media, all powered by artificial intelligence (AI).

What is Que Onnda?

Launched on March 12, 2025, Que Onnda signifies more than just a new audio platform; it represents a cultural movement. The CEO of Nueva Network, José Villafañe, describes Que Onnda as a transformation of the Latino media landscape, emphasizing a fusion of traditional media with innovative digital experiences. It sets out to cater specifically to the needs and tastes of the Hispanic community in the United States, a market valued at an impressive $3.2 billion.

The Search for the Next Latin Superstar

One of the most exciting features of Que Onnda is its nationwide NUEVO Artista Latino del Año initiative. This groundbreaking talent search allows fans to nominate and vote for aspiring artists who have the potential to become the next big name in Latin music. Launching on March 17, 2025, this competition is unique in its engagement with audiences, empowering them to directly influence which artist will rise to prominence. The triumph for the chosen artist is substantial, with a prize package including:

• - $25,000 in cash
• - $1 million marketing campaign on radio
• - A national platform to elevate their music and voice

Upcoming Campaigns for Cultural Engagement

Que Onnda is also set to promote various initiatives throughout 2025 to further engage and celebrate Latino culture, including:

• - Copa Superfans: A global search for the most passionate soccer fans leading up to the 2026 World Cup.
• - Que Onnda Latino Podcast Awards: An event honoring influential Latino voices in the podcasting space.
• - Fired up! Latino Influencers Summit: A showcase for content creators making meaningful social and cultural impacts.

Innovation and Audience Insights

The platform stands out for its commitment to amplifying Latino voices across multiple channels. René Alegría, Director of Innovation at Nueva Network, notes the establishment of industry standards through first-hand data and audience insights, enabling targeted and resonant advertising campaigns.

In addition to the audio services, Que Onnda will expand into the growing podcasting sector, launching 32 original podcasts by May 2025, covering genres like entertainment, true crime, relationships, and existing radio programming. Recent statistics reveal that the Latino podcast audience has surged by 95% over the past five years, positioning Que Onnda as a central hub for compelling Latino storytelling.

Empowering Latino Entrepreneurs with AI

In a step towards fostering innovation, Que Onnda has introduced the A.I. Business Builder, a tool aimed at aiding Latino businesses in leveraging AI for marketing, lead generation, and sales growth. This adaptable and scalable technology simplifies AI adoption, serving as a significant resource for enhancing revenue potential.

Data-Driven Approach to Engagement

Launched with an ecosystem designed for data integrity, Que Onnda will generate user insights, providing advertisers with significant visibility into the Hispanic audio audience across the United States. This data-centric strategy empowers brands to craft highly targeted campaigns that resonate deeply with Latino consumers.

A Vision for the Future

At its core, Que Onnda promises to enrich the media experience for Latino audiences by constructing relevance through authenticity and cultural connection. The platform encompasses:

• - Local to National Reach: Combining local market activation with scalable digital commitment.
• - Artist-First Support: Ensuring that Latino creators are prioritized through live concerts, interactive campaigns, and exclusive content.

With Que Onnda, Nueva Network aims not only to revolutionize Latino media but to break barriers, amplify voices, and shape the future of the multicultural audio universe. This initiative emphasizes authenticity, community, and a shared mission to uplift Latino culture in every form.