KENT&CURWEN Showcases Enchanting Collection at London Fashion Week AW25

KENT&CURWEN's Autumn-Winter 2025 Collection



The renowned British brand KENT&CURWEN made waves at the London Fashion Week for the Autumn/Winter 2025 season, showcasing a collection that poignantly explores the concept of crossing thresholds—where the ordinary meets the extraordinary. Drawing inspiration from the childhood adventures of C.S. Lewis in Northern Ireland, the collection intertwines elements of nostalgia, storytelling, and self-discovery, inviting a unique look into life’s transitions.

The essence of the collection is woven around the idea of dressing as a means of preparing oneself for new journeys. Just as Lewis's stories propel characters into magical realms—from the wardrobes into Narnia to the enchanting land of Tír na nÓg—KENT&CURWEN's designs encourage wearers to envision their paths ahead. Each piece acts as a metaphorical wardrobe, ready to help individuals step into new identities.

Comfort is found in nostalgia, prominently displayed through familiar clothing styles that serve as anchors during this exploration of the unknown. Rooted deeply in quintessential British heritage, the collection offers a reimagined take on traditional garments such as tailored blazers, trench coats, and sportswear. Yet, it challenges the existing definitions of these forms, asking us to reconsider what tradition means in contemporary settings.

The silhouettes convey a relaxed style with intentionally undone outerwear and suiting that showcases exaggerated shoulders for a softer, protective aesthetic. Features like rugby hems extending into babydoll dresses draw from collegiate inspirations, invoking feelings of youthful innocence. Laminated tartans act as shields against the weather while hidden lion embroideries in lace cater to those who appreciate the subtlety in detail.

In an era defined by rapid change and reinvention, the question arises: how do we redefine tradition? Instead of being a static concept, the collection suggests that tradition is fluid, adapting as time progresses. Patterns like herringbone, argyle, and sporting stripes echo through the designs, layered and disrupted for a modern effect. These familiar elements serve as tangible points of connection while encouraging a willingness to step into uncharted territory.

The transformation theme is also echoed in the storytelling tradition, where characters step into enlarged adult clothing—not merely for play, but to inhabit future selves and possibilities yet to unfold. This narrative of change flows seamlessly throughout the latest collection, reinforcing that clothing serves not just as fabric but as portals to fantasy. Each attire allows wearers to tap into those transitional phases of life and consider who they aspire to be.

About KENT&CURWEN


Founded in 1926, KENT&CURWEN has been a cornerstone of British fashion, embracing the unique eccentricities and style ethos that define its heritage. Initially specializing in creating club ties for prestigious universities like Oxford and Cambridge, the brand fortified its place in the fashion scene by designing sportswear for rowing, rugby, and cricket—garments that captured the very essence of classic British collegiate style.

Over time, KENT&CURWEN achieved international acclaim and became the official outfitter for the Hollywood Cricket Club, mingling with icons such as Errol Flynn and Boris Karloff. The legacy continued with a Royal endorsement, as the British royal family recognized and wore the brand throughout the 20th century, including Diana, Princess of Wales, who expertly wielded fashion as a representation of her identity.

Today, under the direction of Chief Creative Officer Daniel Kearns, KENT&CURWEN embodies a modern, playful interpretation of British style, merging tailored clothing with sportswear elements in unexpected ways. The brand's emblem, inspired by the Kent family crest with its three lion symbols, represents not only British sporting culture but a spirit to resonate with a global audience. The representation of KENT&CURWEN's current collection is a gender-inclusive wardrobe, fostering a collaborative approach to fashion—an extension of the British tradition of sharing and borrowing clothing.

Explore the full collection and discover the heart of British fashion at KENT&CURWEN's official website.

Topics Consumer Products & Retail)

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