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Seminar on the Growth of the Sports Industry

On September 17, 2025, the Japan Planning Institute (JPI) will host a seminar featuring Takushi Yoshimi, an official from Japan's Sports Agency. This event will delve into the new pathways towards the industrialization of sports, a crucial initiative outlined by the Sports Agency. The discussion aims to illuminate various strategies that target achieving a sports market size of 15 trillion yen.

Highlights of the Seminar

The seminar will include a comprehensive breakdown of the Sports Agency's ongoing efforts to promote sports complexes and hospitality, as well as its focus on open innovation in sports. Mr. Yoshimi will not only present these initiatives but also discuss how to balance the public interest associated with sports while creating a sustainable business model. Through this seminar, participants will have the opportunity to explore how digital technology can transform sports business models beyond traditional frameworks.

Key Discussion Topics

1. Introduction: An overview of the seminar’s objectives and importance.
2. Public Interest vs. Business: Analyzing the traditional concept of public interest in sports and how to integrate business practices without compromising this value.
3. Integration of Real and Digital Experiences: Exploring how the conventional physical world of sports can merge with new digital services, such as e-sports, while identifying innovative service possibilities that digital platforms can provide.
4. Future Considerations: Engaging in a discussion about long-term strategies to further evolve the sports industry while upholding its inherent values.

Additionally, there will be a Q&A session allowing participants to engage with the speaker and each other, fostering networking opportunities. This element is designed to help expand professional contacts and support business development among attendees.

Attendance Options

Participants can choose from three options for attending the seminar: on-site attendance, live streaming, or access to an archived version of the seminar which will be available for two weeks, allowing flexibility in viewing.

Pricing Information

The participation fee is set at 37,870 yen (tax included) per individual, with a special offer that allows one accompanying guest to attend for free with prior registration. For representatives from local governments, the fee is reduced to 11,000 yen for up to two participants under specific conditions.

For more information and to register, please visit the following link: JPI Seminar Registration

Post-Seminar Engagement

Following the seminar, attendees will have the chance to pose questions to Mr. Yoshimi and to connect with fellow participants for deeper discussions and networking. The JPI is committed to building valuable connections among professionals in the sports industry and fostering new business ventures.

Contact Information

For any inquiries, please reach out to:

Japan Planning Institute
Kowa Hiroo Building, 5-2-32 Minamiazabu, Minato-ku, Tokyo 106-0047
TEL: 03-5793-9761 FAX: 03-5793-9767
Website: JPI Official Site

About JPI

JPI has been serving as a vital bridge for knowledge between government and private sectors, facilitating the dissemination of national policies and projects for half a century. We continue to provide valuable information to senior executives and managers through exclusive seminars.