ABCS Insights Appoints Marc Ryan as Chief Product Officer to Lead Advertising Evolution
ABCS Insights, the independent leader in advertising effectiveness, has officially announced the appointment of Marc Ryan as its new Chief Product Officer. This development comes during a pivotal time for the company as it aims to enhance its product strategy and embrace a new era in advertising measurement known as the Connected Outcomes Era.
Marc Ryan, who has an extensive history in product strategy and analytics, will oversee the creation and implementation of advertising solutions that connect the entire customer journey, from brand awareness to sales completion. By advancing the measurement standards, Ryan will help marketers understand the effectiveness of their campaigns across various channels and environments, addressing a vital need in a rapidly evolving advertising landscape.
His career spans over three decades, during which he has held significant roles at prominent companies including Kantar, Nielsen, and YouGov. Ryan's expertise is particularly evident from his previous positions as Chief Product and Technology Officer at Kantar and Chief Data Officer, as well as Chief Product Officer at YouGov. He also co-led SCUBA Analytics and has a robust background in building data-driven products to support businesses in strategizing advertising effectiveness.
ABCS Insights is on a mission to enhance the value of media by creating insightful connections throughout the consumer journey. This includes understanding how customers engage with media channels and how these interactions influence their purchasing behavior. By integrating various data points, such as consumer behaviors and sales outcomes, ABCS aims not only to determine if advertising works, but also why it succeeds or fails.
Ryan stated, “The landscape of outcome measurement has evolved more quickly than many anticipated. Understanding the full funnel of consumer behavior and measurement is no longer just beneficial; it’s imperative for strategic success. ABCS has developed unparalleled assets to provide insights from brand exposure to purchase, which equips advertisers with a robust competitive advantage.”
With ABCS securing $50 million in Series A funding led by Volition Capital earlier this year, the appointment of Ryan strengthens the company’s leadership and growth strategy. He joins other executive team members, including CEO Jerome Shimizu and CTO Michael Sheng, who share a vision for transforming how media influences consumer behavior and, consequently, sales metrics.
In this new role, Ryan will focus on refining the processes that link advertising expenditure to tangible commercial outcomes. By fostering a dynamic approach to advertising measurement, he aims to provide brands, agencies, and commerce media partners with actionable insights to optimize their campaigns effectively. As the market demands a deeper understanding of campaign performance, Ryan's leadership promises to enhance ABCS's commitment to quality metrics and strategic advertising practices.
The company’s services extend to campaign planning, performance tracking, and extensive brand studies across multiple media platforms. With a wealth of data from around 40 million households in North America, ABCS is well-positioned to help clients navigate the complexities of advertising in the modern landscape.
In conclusion, Marc Ryan’s role as Chief Product Officer at ABCS Insights serves as a testament to the company’s ambition to redefine advertising effectiveness measurement. With a clear focus on connecting outcomes across all consumer interaction points, ABCS is set to lead the charge in delivering valuable insights to advertisers, ensuring they not only understand their audience but also effectively influence their purchasing decisions.
Marc Ryan, who has an extensive history in product strategy and analytics, will oversee the creation and implementation of advertising solutions that connect the entire customer journey, from brand awareness to sales completion. By advancing the measurement standards, Ryan will help marketers understand the effectiveness of their campaigns across various channels and environments, addressing a vital need in a rapidly evolving advertising landscape.
His career spans over three decades, during which he has held significant roles at prominent companies including Kantar, Nielsen, and YouGov. Ryan's expertise is particularly evident from his previous positions as Chief Product and Technology Officer at Kantar and Chief Data Officer, as well as Chief Product Officer at YouGov. He also co-led SCUBA Analytics and has a robust background in building data-driven products to support businesses in strategizing advertising effectiveness.
ABCS Insights is on a mission to enhance the value of media by creating insightful connections throughout the consumer journey. This includes understanding how customers engage with media channels and how these interactions influence their purchasing behavior. By integrating various data points, such as consumer behaviors and sales outcomes, ABCS aims not only to determine if advertising works, but also why it succeeds or fails.
Ryan stated, “The landscape of outcome measurement has evolved more quickly than many anticipated. Understanding the full funnel of consumer behavior and measurement is no longer just beneficial; it’s imperative for strategic success. ABCS has developed unparalleled assets to provide insights from brand exposure to purchase, which equips advertisers with a robust competitive advantage.”
With ABCS securing $50 million in Series A funding led by Volition Capital earlier this year, the appointment of Ryan strengthens the company’s leadership and growth strategy. He joins other executive team members, including CEO Jerome Shimizu and CTO Michael Sheng, who share a vision for transforming how media influences consumer behavior and, consequently, sales metrics.
In this new role, Ryan will focus on refining the processes that link advertising expenditure to tangible commercial outcomes. By fostering a dynamic approach to advertising measurement, he aims to provide brands, agencies, and commerce media partners with actionable insights to optimize their campaigns effectively. As the market demands a deeper understanding of campaign performance, Ryan's leadership promises to enhance ABCS's commitment to quality metrics and strategic advertising practices.
The company’s services extend to campaign planning, performance tracking, and extensive brand studies across multiple media platforms. With a wealth of data from around 40 million households in North America, ABCS is well-positioned to help clients navigate the complexities of advertising in the modern landscape.
In conclusion, Marc Ryan’s role as Chief Product Officer at ABCS Insights serves as a testament to the company’s ambition to redefine advertising effectiveness measurement. With a clear focus on connecting outcomes across all consumer interaction points, ABCS is set to lead the charge in delivering valuable insights to advertisers, ensuring they not only understand their audience but also effectively influence their purchasing decisions.
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