#Japan #Tokyo #Godzilla Store #Heatray Campaign #Shinji Higuchi

Unveiling the HEAT RAY CAMPAIGN at the GODZILLA STORE

On March 27, 2026, Toho Co., Ltd. announces the launch of an exhilarating spring campaign named the 'HEAT RAY CAMPAIGN' at all six locations of the official GODZILLA STORE. The campaign coincides with the opening of a new store in Hakata, marking Toho's expansion efforts in the Kyushu region. This exciting event will take place across the stores, celebrating multiple anniversaries of existing locations and infusing energy synonymous with Godzilla's might.

A Glimpse into the Campaign

A special highlight of the HEAT RAY CAMPAIGN features artwork by acclaimed director Shinji Higuchi, known for his mastery in special effects and film direction. His vivid illustrations capture the essence of iconic characters, notably featuring Mothra as a central figure amidst Godzilla and larval Mothra, symbolizing the campaign's intensity and power.

As part of the campaign, promotional items will be available across all stores. For customers who spend over 5,000 JPY (approx. $45), a unique visual card adorned with Higuchi's artwork will be given away, available only while supplies last.

Distribution Timeline for Visual Cards

• - For stores located in Tokyo, Osaka, Daiba, and Shibuya: March 27, 2026, until supplies run out.
• - For Hakata and Umeda stores: Starting April 6, 2026, while supplies last.

Exclusive Merchandise

On April 24, 2026, GODZILLA STORE will introduce a limited range of products showcasing Higuchi's artwork:
1. Full-Color T-Shirt featuring Godzilla & Mothra (Shinji Higuchi Edition): Available in 4 sizes for 4,950 JPY.
2. B2 Poster of Godzilla & Mothra (Shinji Higuchi Edition): Priced at 1,980 JPY.

About Shinji Higuchi

Higuchi has an impressive portfolio with contributions to many significant films and has been part of the Godzilla legacy since 1984. His recent projects highlight his continuing passion for the franchise and his innovative artistry that resonates well with fans.

New Collaborations with Mayu Yukishita

Another facet of the HEAT RAY CAMPAIGN features collaborations with illustrator Mayu Yukishita, known for her stylish and dramatic visuals. Her artwork will be available as exclusive items at the store starting March 27, including:
1. Sweatshirt: 7,700 JPY.
2. T-Shirt: 5,500 JPY.
3. Mug: Priced at 2,200 JPY.

Yukishita details her early memories of Godzilla, reflecting on how the film left a lasting impression on her creativity as she was inspired to bring this iconic figure to life in her unique style.

New Store Openings and Renovations

The spring campaign is further amplified by the launch of the new GODZILLA STORE in Hakata. Located near the Hakata Station, this store promises an extensive collection and features a life-sized statue of Godzilla from the Heisei era. Furthermore, the Umeda location is set to relocate to NU Chayamachi, reopening with a refreshed concept alongside a new TOHO entertainment STORE.

Detailed Store Information

GODZILLA STORE Hakata (Opening: April 6, 2026)
Address: 2F Hakata Marui, 9-1 Hakata Station Chuo-gai, Hakata Ward, Fukuoka, Japan
Hours: 10:00 AM - 9:00 PM
GODZILLA STORE Umeda (New Location: NU Chayamachi, Osaka)
Address: 10 Chayamachi, Kita Ward, Osaka, Japan
Hours: 10:00 AM - 9:00 PM

Upcoming Film Release: GODZILLA-0.0

Furthermore, Toho is gearing up for the release of the new film, titled 'GODZILLA-0.0,' on November 3, 2026, promising to deliver fresh excitement and a reimagined narrative for Godzilla fans worldwide.
Official Website: GODZILLA-0.0

With all these initiatives, Toho aims to continually captivate fans with the timeless allure of Godzilla, expecting a bright future for the franchise and its community.