#Japan #Tokyo #Music Production #PHYZ #Akihiro Horie

PHYZ Incorporates: Elevating the Future of Music Creation

The creative force behind PHYZ, led by Akihiro Horie, who is also known as kemu, has taken a significant step by officially incorporating as PHYZ Inc. This move marks a pivotal moment for a team that originated online during the pandemic, uniting talented songwriters, arrangers, and performers to collaborate on innovative music projects.

Operating under the inspiring motto, "Transforming someone's 'I want to try' into a collective 'Let's try together'," PHYZ values individual creativity while assembling diverse teams of creators that excel in their specific fields. This approach encourages collaborative production processes tailored to each project, maximizing the collective's creative output.

A critical aspect of PHYZ's philosophy is bridging the communication gap that often exists within the music production industry. Traditionally, opportunities for dialogue have been disproportionately afforded to seasoned creators. As a result, many emerging artists may lack the insights necessary to grasp production intents deeply.

PHYZ aims to combat this industry challenge by facilitating ongoing communication between clients and creators throughout the production process. This emphasis on heartfelt collaboration nurtures a creative environment that resonates with sincerity and intention.

Through the partnership of emerging talents and seasoned experts, PHYZ fosters a nurturing ecosystem where everyone mutually challenges and supports one another. This cross-generational collaboration cultivates artistic synergy that drives projects forward, leading to refined creative outputs that might not be achieved individually.

As part of its commitment to quality, PHYZ emphasizes adherence to deadlines while implementing rigorous quality controls. This operational stability allows them to continuously accept projects, reassuring clients with a dependable production framework. Notably, PHYZ has made a mark in the realm of popular projects, taking on the role of music producers for the virtual girls band "Mugen Dai Myutai" within the BanG Dream! universe. They have significantly contributed to the entire musical spectrum, including singles, albums, live performances, and animations.

Furthermore, in works such as the anime "Shiunji's Children," PHYZ has expanded its role to not only produce the ending theme but also oversee background music production and music direction. Accolades such as credits appearing as "Directed by PHYZ" and "Produced by PHYZ" are becoming increasingly common, solidifying their place in the industry.

The incorporation of PHYZ will enable the team to build upon its established music production foundation while venturing into original IP and content creation and management of artists and creators. In addition, they plan to explore collaborations with external creators and businesses to co-create new ventures.

Moreover, PHYZ is committed to reexamining established practices in the music and IP/content sector. This entails reviewing rights arrangements, management contracts, and revenue sharing models to create a business structure that ensures every party involved—creators, artists, staff, clients, and consumers—can benefit fairly.

PHYZ CREW

Akihiro Horie (kemu)
CEO, Lyricist, Composer, Arranger, Player, Producer
Masiro Shirakami
CPO, Singer-Songwriter, Track Maker, Bassist
Takuya Nakagawa
CFO, Back Office, Business Producer/Operations
Takuya Hosaka
CARO, Music Director, A&R, Concert Producer

This incorporation is not just a business transition; it’s a vision to elevate all aspects of music creation and establish a profound impact in the entertainment industry. PHYZ is dedicated to nurturing a culture that recognizes the contributions and efforts of all involved in the creative process. They aspire to foster a community where creativity thrives through open dialogue, respect, and collaboration between all stakeholders.

In embracing these core principles, PHYZ is set to solidify its legacy in the music industry while ensuring a brighter future for artists and creators alike.