Vector Growth Labs: Redefining Growth Strategies for Mid-Market Companies
Vector Growth Labs: A Catalyst for Mid-Market Growth
On October 23, 2025, Vector Growth Labs (VGL) officially launched with the mission to assist mid-market leaders in navigating the complex landscape of business growth. Amidst a backdrop of stagnant growth rates for many companies, VGL's founders—Jay Harrison and Bradley Gifford—bring a wealth of experience from various sectors, especially in technology and SaaS.
The fundamental concept behind VGL is straightforward: while many organizations might believe their issues stem from a lack of strategy, the real problem is often their inability to align crucial components such as product, pricing, and operational strategies. Jay Harrison emphasizes this point by stating, "Many companies today don't have a strategy problem; they have an alignment problem." By utilizing a Private Equity (PE) style approach right from the first week, VGL aims to synchronize the various aspects of a company into a cohesive engine that drives revenue.
VGL's approach includes embedding experienced operators into client organizations to collaboratively identify and eliminate cross-functional bottlenecks. These experts work alongside existing teams to implement timely adjustments that can yield immediate results. With a rigorous focus on measurable outcomes, VGL ensures that clients see tangible impacts within specified time frames—30, 60, and 90 days—with fees tied directly to performance.
The company offers a suite of services designed to create accountability across teams, leveraging AI technologies to enhance workflows and automate processes. VGL’s methods include solutions like the "Thesis-to-Outcome Launch" and "Leveraging AI to Scale Revenue," which aim to convert high-level priorities into executable plans.
VGL's launch comes at a time when many companies struggle to break through the $30 million Annual Recurring Revenue (ARR) threshold, with only a small percentage ever reaching the $100 million mark. By providing advanced diagnostics alongside actionable insights, VGL targets businesses that are dissatisfied with merely incremental growth. Their goal is to elevate organizations to a level where growth is not only consistent but transformative.
The founders firmly believe that with the right tools and strategies in place, companies can achieve beyond-market growth that actively takes market share. Each element of the client's operations—from product to pricing to personnel—must be interconnected to create a dynamic growth system.
Driven by a passion for empowering businesses, VGL focuses on results that materially impact a company's bottom line—synchronized acceleration as opposed to slow, piecemeal improvements. VGL also addresses the heightened expectations that accompany corporate activities like mergers and acquisitions, ensuring companies are well-positioned to meet new challenges with confidence.
Meet the Founders
Both Jay and Bradley come from a background rich in SaaS, services, and technology operations, and they are recognized for their innovative approaches to go-to-market strategies and operational integrations. Their expertise in AI-enhanced operations ensures that businesses can make decisions faster and boost overall revenue.
The Road Ahead
As VGL sets out to redefine what growth means for mid-market companies, they offer a combination of strategic alignment, advanced technology, and a commitment to accountability. Businesses seeking a partner to help them overcome growth challenges now have a formidable ally in Vector Growth Labs. The future looks promising, not just for VGL but for the companies they aim to uplift within the competitive landscape of today’s business world.