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SMART GOLF: Elevating Indoor Golf Experience with Innovation

SMART GOLF, a leading operation in indoor golf practice, has once again been recognized in the Best Ventures 100 awards for 2025 by Ishin Corporation. This marks the second consecutive year of this achievement, highlighting the company's continued commitment to innovation and excellence in the indoor golf industry.

Combining Quality with Expansion

The Best Ventures 100 awards celebrate the top 100 emerging companies with significant growth potential. Last year, SMART GOLF was honored for its rapid expansion and market development capabilities, which tapped into the latent demand for golf. This year, the commendation stems from the company’s ability to maintain a robust network of approximately 170 locations while consistently enhancing the member experience. In a time when the indoor golf sector faces rigorous challenges, SMART GOLF distinguishes itself by focusing on the individual progress of its members, transcending traditional paradigms of merely renting out space.

The Fusion of AI and Human Touch

SMART GOLF leverages innovative technology to improve its services while maintaining an efficient, unmanned system. This approach enhances the overall experience for members by integrating AI in the following ways:

1. AI Diagnostics and Recommendations: By utilizing high-performance simulators, SMART GOLF not only measures ball trajectories but also employs AI to analyze hitting data. It provides personalized lesson recommendations through instructional videos tailored to each golfer's unique challenges.

2. High-Precision Practice Environments: Whether in private or semi-private settings, golfers can engage in data-driven practice sessions, ensuring an objective approach to improvement. This breaks away from the traditional reliance on feel-based training, positioning SMART GOLF as a pioneer in data-informed golf practice.

These advancements redefine the typical notions of indoor golf, establishing a new standard: by attending SMART GOLF sessions, members can confidently expect to improve their skills and enjoy the process.

Strengthening Organizational Backbone

As SMART GOLF has expanded, it has equally prioritized strengthening its organizational structure. The challenge of maintaining service quality amid rapid growth remains critical. The company has focused on building a strong team with a high sense of ownership dedicated to business development. Recently, being recognized as a “Great Place to Work” validated the strength of its organizational capabilities. This strong foundation allows SMART GOLF to operate reliably across its extensive network of approximately 170 locations, ensuring a consistent and safe environment for members.

Future Outlook: Cultivating Golf as a Cultural Element

SMART GOLF aims to transcend being a transient trend. It envisions a world where access to golf is an integral part of everyday life, available 24/7. Establishing this as an essential part of life is seen as a responsibility of an industry leader. The company remains committed to ongoing technological integration and service enhancement to provide every golfer with the ultimate practice environment.

About SMART GOLF

SMART GOLF operates under a subscription-based, fully membership-driven model, allowing unlimited access to its facilities. With approximately 170 locations as of January 2026, the centers are open 24/7 (with some exceptions) and offer club rentals and security services. Members can enjoy a safe environment for all skill levels, from beginners to advanced players, with personalized one-on-one lessons available.

Company Overview: SMART GOLF

• - Company Name: SMART GOLF Inc.
• - CEO: Yuto Takasuka
• - Established: September 2020
• - Location: 8F Cross Office Shibuya Medio, 2-11-5 Shibuya, Tokyo
• - Services: Operation of a fully membership-based indoor golf practice facility
• - Website: SMART GOLF Official Site
• - Contact: [email protected]