#Greece #Athens #ANTA #Milan Cortina #Hellenic Olympic Committee

ANTA Partners with the Hellenic Olympic Committee for Milan Cortina 2026

In an exciting development for the upcoming Winter Olympic Games in Milan Cortina 2026, the renowned Chinese sports apparel brand ANTA has officially announced its designation as the Gold Sponsor of the Hellenic Olympic Committee (HOC). This strategic partnership will see ANTA provide the official uniforms for the Greek delegation at one of the world's premier sporting events.

A Historic Partnership
As the birthplace of the Olympic movement, Greece boasts a rich sports heritage and holds a significant place on the international sporting stage. Under this new collaboration, ANTA will deliver a comprehensive collection of Olympic and sportswear for the Hellenic delegation, which includes not just uniforms, but also a variety of shoes and accessories suitable for both formal ceremonies and casual moments.

The designs for the collection are beautifully inspired by the national flag of Greece, featuring a blue color palette with graphic lines reflecting wave patterns from the Hellenic Olympic Committee emblem. Additionally, mountain motifs referencing Mount Olympus, the highest peak in Greece, seamlessly blend contemporary sports aesthetics with Greek cultural heritage.

Dynamic Sportswear Collection
The range includes multifunctional training gear such as ski suits, softshell sets, and insulated jackets. Each piece is tailored to meet the various demands of sports and everyday life while ensuring comfort, functionality, and a refined style. Notably, the outdoor podium apparel utilizes ANTA's exclusive technologies, which provide dynamic moisture management, rapid drying, and superior thermal retention for maximum warmth.

Petros Sinadinos, the president of the marketing commission for the Hellenic Olympic Committee, expressed great honor in partnering with a leading sportswear brand like ANTA. He emphasized that this partnership represents a true win-win relationship and, most importantly, provides tangible benefits for the athletes, who will don high-performance apparel on the grandest of sporting stages.

ANTA's Ongoing Commitment
ANTA has been a key player in the sports apparel industry since it signed a contract with the International Olympic Committee in 2019, establishing itself as a reliable long-term partner of the Olympic Movement. Collaborating with the Hellenic Olympic Committee marks an important milestone in ANTA's international growth trajectory.

Looking ahead, ANTA remains dedicated to innovation through technology and cultural integration. The brand is committed to supplying professional sports equipment to athletes and sports enthusiasts worldwide, ensuring that they are well-equipped for both competition and casual wear.

About ANTA

Founded in China in the 1990s, ANTA has grown to become a leading sports brand, committed to delivering functional and technology-driven sports products across a diverse range of categories. From popular sports like running and cross-training to niche sports, ANTA continually evolves its offerings. The brand also supplies professional competitive and training gear to ten Chinese national winter sports teams, ensuring that their athletes can compete at the highest levels on the global stage.

About the Hellenic Olympic Committee (HOC)

The Hellenic Olympic Committee (HOC) has played a pivotal role in the history of modern Olympism. Founded on November 24, 1894, in Athens, the HOC was instrumental in organizing the inaugural modern Olympic Games held in Athens in 1896. The HOC’s mission focuses on preserving and promoting Olympic principles in Greece, emphasizing educational and sports initiatives. Major activities include coordinating with national sports federations to prepare Greek athletes for Olympic competition and selecting representatives for the Games. Through these efforts, the HOC aims to not only enhance sporting excellence but also instill Olympic values that inspire national pride and international cooperation.

In summary, the partnership between ANTA and the Hellenic Olympic Committee signifies a progressive step for both entities as they merge elite athletic performance with a rich cultural legacy as they approach the 2026 Winter Olympic Games with excitement and determination.